GALE’s new method to unlock brand innovation

GALE has launched an innovation practice to recenter the relationship with technology and platform partners on effective storytelling for clients. The new practice, Advance Party, will work with technology and platform partners to leverage emerging products, innovative ad formats, and audience data and targeting. Led by recently appointed Chief Innovation Officer Ben James, Advance Party will … Continue reading “GALE’s new method to unlock brand innovation”

Framestore acquires Company 3 / Method

Framestore, in partnership with Aleph Capital and Crestview Partners, today announced the purchase of Company 3 / Method, bringing together two of the world’s top creative businesses in film, television and advertising.  The acquisition creates the only global creative services studio working across every part of the creative and production process. A partnership that has together won every major … Continue reading “Framestore acquires Company 3 / Method”

Game show icon Bob Barker passes at 99

On a somber note, the world has bid farewell to a beloved television icon and passionate advocate, Bob Barker, who passed away on August 26, at the age of 99 . “It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker has left us,” publicist Roger Neal … Continue reading “Game show icon Bob Barker passes at 99”

Pvolve unveils first-ever global campaign with Jennifer Aniston

Omni-channel functional fitness company Pvolve has announced the launch of its inaugural global advertising campaign, showcasing how its distinctive fitness method is reshaping perceptions of strength. The campaign, titled “A Strength That Sets You Free,” highlights the captivating allure of the Pvolve Method, endorsed by world-renowned actress, producer, and Pvolve partner Jennifer Aniston. The campaign … Continue reading “Pvolve unveils first-ever global campaign with Jennifer Aniston”

Haymaker VFX uses Unreal Engine for Yaamava Resort & Casino

Haymaker VFX, in collaboration with VITRO Agency, has unveiled a groundbreaking advertisement for the Yaamava Resort & Casino in San Bernardino, CA. The spot, titled “Nature of Discovery,” masterfully combines photorealistic computer-generated (CG) imagery with elements of the natural world, creating a seamless visual journey that showcases the resort’s unique charm. The :30 ad immerses … Continue reading “Haymaker VFX uses Unreal Engine for Yaamava Resort & Casino”

Unhappy Anniversary: WGA strike hits 100 days

The WGA strike has marked a significant milestone, hitting the 100-day mark amid stalled contract negotiations and growing discontent among writers. Initiated on May 2, the strike has been driven by the Writers Guild of America (WGA), which represents the creative minds behind some of the entertainment industry’s most beloved content. The strike has shed … Continue reading “Unhappy Anniversary: WGA strike hits 100 days”

Taco Bell’s risqué campaign challenges advertising norms

In recent years, the trend of “almost-cursing” in advertising has emerged, with brands using clever wordplay “I ship my pants” and code to flirt with profanity without crossing any offensive lines. Taco Bell U.K. is the latest brand to embrace this edgy approach with its playful “See You Next Tuesday” campaign, which creatively alludes to … Continue reading “Taco Bell’s risqué campaign challenges advertising norms”

The Top 10 Comic Book Dads: Superheroes in Fatherhood

Comic books have given us a plethora of incredible superheroes, but they are not just crimefighters and protectors of the world. They also embody the role of dads, providing guidance, support, and love to their children. For Father’s Day, we celebrate the top 10 comic book dads who excel not only as superheroes but also … Continue reading “The Top 10 Comic Book Dads: Superheroes in Fatherhood”

Director Tobias Elvhage on his new transgenderism docudrama

The terrific and emotionally-powerful new feature docudrama, Gender Transformation: The Untold Realities examines the topic of transgenderism and youth, exploring the roles played by the education system, the medical and pharmaceutical industries, the financial interests behind the transgender movement, and the societal and political mechanisms at work. Directed by Tobias Elvhage and Liza Morberg, the film … Continue reading “Director Tobias Elvhage on his new transgenderism docudrama”

Win Brooks’ satirical ‘Surfing Sucks’ for …Lost 

With his inventive, satirical new spot – a :45 featuring the …Lost surfboard brand – mixed-media director, writer, and editor Win Brooks lays out the many reasons why kooks (aka rookies) should absolutely NOT learn to surf. It’s a bold bit of reverse psychology employing a number of filmmaking techniques. Roughly :25 of mixed media … Continue reading “Win Brooks’ satirical ‘Surfing Sucks’ for …Lost “

Horror writers descend on Warner Bros

As far as the horror genre goes, Warner Bros. Studios gave us a classic one – 1973’s The Exorcist. Wednesday, hundreds of WGA horror writers picketed the studio to address the green bile rocketing out of the AMPTP’s mouths. “We’ve had multiple Mike Myers, here. We’ve had Freddy. I saw The Ring girl. Pearl just walked by,” … Continue reading “Horror writers descend on Warner Bros”

Creating an underwater spectacle for The Little Mermaid

Audiences will once again become part of Ariel’s world when The Little Mermaid, a live-action reimagining of the studio’s Oscar-winning animated musical classic, swims into theaters today. Directed and produced by visionary filmmaker Rob Marshall, Disney’s The Little Mermaid is an intimate story set against an epic backdrop—including a stunning, photorealistic world under the sea. Ambitious in scale … Continue reading “Creating an underwater spectacle for The Little Mermaid”

Where is all that recycled plastic going? Liquid Death knows

Director Daniel Stessen, the creator of Adult Swim’s dark comedy Dream Corp LLC, has entered the advertising arena by signing with Miniac, the L.A. and New York-based creative production company. Stessen and Miniac hit the ground running with two raucous spots for Liquid Death. The news was jointly announced by Director John Pina and Executive … Continue reading “Where is all that recycled plastic going? Liquid Death knows”

What the hell is going to happen on the Succession finale?

So here we are, 39 episodes in on HBO’s breakout series Succession. Now, this Sunday, the critically acclaimed series will wrap up its fourth and final record-breaking season. And we still can’t solidly predict how Jesse Armstrong’s beast of a creation will end. Throughout the four seasons, we have witnessed a gripping saga of family dynamics, … Continue reading “What the hell is going to happen on the Succession finale?”

Writers Guild’s message strikes from the skies

In war, there is sometimes a ground attack. Other times, it comes from the skies. In a show of union solidarity and creativity, writer and director Jacob Reed, used the latter method. What began as a joke among his friends, quickly became a reality as Reed first shared the idea on social media. Eventually, a … Continue reading “Writers Guild’s message strikes from the skies”

WGA forms strike hub to report “scabs”

If you’re a writer (guild or non-guild) you may want to reconsider if you’ve been thinking about crossing the picket lines in Los Angeles, New York, Chicago and Atlanta. The Writers Guild of America has created a forum on its Strike Hub site where members can report those violating the rules of its work stoppage. … Continue reading “WGA forms strike hub to report “scabs””

Nomad adds editor Raj Ramnauth

Nomad has signed award-winning editor Raj Ramnauth to their roster for US representation. Ramnauth is well-known for his impressive music videos, including “Life is Good” and “God’s Plan” with Drake and “Con Altura” by Rosalia. He has also worked on notable film and brand projects, ranging from Jason Day’s short documentary Never Say Die to campaigns … Continue reading “Nomad adds editor Raj Ramnauth”

REEL WOMEN: Hometeam’s EP Amanda Riley

Editor’s Note: Five years ago we had an idea. Being a woman-owned publication, it made sense to us to celebrate women who were making a difference in the industries we cover. So, we started a “little” feature for Women’s History Month called “Reel Women.” To say it blossomed into something special would be a vast … Continue reading “REEL WOMEN: Hometeam’s EP Amanda Riley”

David&Goliath is Brooklyn bound

El Segundo-based, David&Goliath, is trading surfboards for the F train. The agency announced today that it is expanding its purpose-driven operations to the East Coast with the official opening of D&G Brooklyn, a culture and social impact agency located in the neighborhood of DUMBO. Founder and Creative Chairman David Angelo, will head up D&G Brooklyn with Blake … Continue reading “David&Goliath is Brooklyn bound”