GALE’s new method to unlock brand innovation

GALE has launched an innovation practice to recenter the relationship with technology and platform partners on effective storytelling for clients. The new practice, Advance Party, will work with technology and platform partners to leverage emerging products, innovative ad formats, and audience data and targeting. Led by recently appointed Chief Innovation Officer Ben James, Advance Party will … Continue reading “GALE’s new method to unlock brand innovation”

Framestore acquires Company 3 / Method

Framestore, in partnership with Aleph Capital and Crestview Partners, today announced the purchase of Company 3 / Method, bringing together two of the world’s top creative businesses in film, television and advertising.  The acquisition creates the only global creative services studio working across every part of the creative and production process. A partnership that has together won every major … Continue reading “Framestore acquires Company 3 / Method”

Avatar, Pinocchio, Rings of Power lead VES noms

The Visual Effects Society (VES), the industry’s professional global honorary society, announced the nominees for the 21st Annual VES Awards. The prestigious yearly celebration recognizes outstanding visual effects artistry and innovation in features, animation, television, commercials and video games and the VFX Supervisors, VFX Producers and hands-on Artists who bring this work to life. Avatar: … Continue reading “Avatar, Pinocchio, Rings of Power lead VES noms”

Black Panther, Abbott lead NAACP Image noms

The NAACP unveiled the full list of “54th NAACP Image Awards” nominees with ABC and Netflix leading the pack with 28 and 15 nominations respectively. The winners will be revealed during the two-hour LIVE TV special, airing Saturday, February 25th, 2023 at 8:00 PM ET on BET and 8:00 PM PT on delay. The show will be in … Continue reading “Black Panther, Abbott lead NAACP Image noms”

Virgin Voyages sets sail on musical sea journey

This is no Minnow. Virgin Voyages, Richard Branson’s award-winning and 5-star rated cruise and travel brand, celebrates the start of an epic 2023 with the launch of a video inspired by a music video. “The Voyage.”  Crafted by visionary director Jonas Åkerlund, the creative celebrates the exclusively adult experience and takes viewers on a cinematic journey … Continue reading “Virgin Voyages sets sail on musical sea journey”

Squeak E. Clean Studios’ new experiential division

Global creative audio network Squeak E. Clean Studios joins forces with experiential pioneer Tom Webster to create a new experience division with the ambition to help brands procreate, instead of appropriate, culture. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that … Continue reading “Squeak E. Clean Studios’ new experiential division”

Coed Studios expands director roster

Coed Studios, a boutique production and post house launched by directors Haley Geffen and Sam Stephens and Managing Director Damijan Saccio, has expanded its directorial roster with four new additions, giving the company added depth and versatility while adding unique creative perspectives to its culture. The cast of talents joining the company includes directors Blythe … Continue reading “Coed Studios expands director roster”

Cutters, Quriosity now repped by Thick and Thin

Independent reps Bobby Rowe and Sabrina Mehar are making it official. No, they’ve not run off to an all-night wedding chapel in Vegas (for reasons we’ll explain later). Rather, they’ve formalized their longstanding and close professional and personal relationship into a free-spirited new repping company cheekily named Thick and Thin. Based in New York and … Continue reading “Cutters, Quriosity now repped by Thick and Thin”

It’s all that jazz for State Farm’s Bath Bomb Sesh

The last time Jake from State Farm and Kansas City Chiefs Quarterback Patrick Mahomes teamed up, it was a personal confession session where Mahomes shared very personal information about his post-game recovery method.  It was his attempt to qualify for State Farm’s new Personal Price Plan. The end of the spot, “Bath Bomb,” also introduced … Continue reading “It’s all that jazz for State Farm’s Bath Bomb Sesh”

Ben&Chris direct Dopamine driven Bentley campaign

In Bentley’s latest work for the Continental GT & GTC ‘S’, directors Ben Adler and Chris Saunders, known under the moniker Ben&Chris, create a symphony for the senses highlighting a younger generation of luxury car owners and experience-seekers. Produced by Believe Media, the spot unites premium legacy with the profound and euphoric dopamine rush of driving … Continue reading “Ben&Chris direct Dopamine driven Bentley campaign”

1stAveMachine welcomes EP Scott Gemmell

Following a banner year with lauded campaigns for DoorDash, ESPN, Ford Mustang, and Frooti, to name a few, as well as key additions of Executive Producers Katie Hitchings and Sabrina Elizondo, storytelling production company 1stAveMachine elevates its leadership team by welcoming Executive Producer Scott Gemmell to its stacked ensemble. Formerly a Partner/EP at StarBeast and Traction Ave. Films, as well as VP/Head of Studio, … Continue reading “1stAveMachine welcomes EP Scott Gemmell”

Nomad welcomes Senior EP Alaina Zanotti to LA Studio

Following a banner year with the additions of Editorial Partners Brandon Porter and Conor O’Neill, along with the successful launch of a new outpost in Austin, award-winning creative editorial/VFX company Nomad is continuing to grow its all-star team with the addition of industry veteran Alaina Zanotti as Senior Executive Producer in Nomad’s LA office. With over fifteen years of experience leading … Continue reading “Nomad welcomes Senior EP Alaina Zanotti to LA Studio”

Havas’ TRIPTK expands to UK

TRIPTK, Havas’ New York-based brand transformation consultancy, is expanding into the UK – launching a new London office within Havas’ flagship King’s Cross (HKX) Village. TRIPTK London, which launches with clients including Diageo, WeTransfer and Rothy’s, will be led by Siobhan Stoves – who joins as Managing Partner after nearly a decade at WPP’s Design … Continue reading “Havas’ TRIPTK expands to UK”

WOMEN IN FILM: Filmmaker Cindy Di Xin

China native Cindy Di Xin is an award-winning filmmaker who has written and directed six short films. She earned a master’s degree in film production with an emphasis in directing from Chapman University in Orange County, California, and The School of Visual Arts in New York City.  In the past three years, Cindy has been … Continue reading “WOMEN IN FILM: Filmmaker Cindy Di Xin”

Sarah Silverman, Tracy Morgan join Uber One

Uber Eats wants its food user base to expand and is looking at new methods to keep them loyal and ordering. The ride-share and delivery brand is now discontinuing its current rewards program and is making a serious effort to promote its Uber One. The program was introduced in the fall of 2021 and includes … Continue reading “Sarah Silverman, Tracy Morgan join Uber One”

INTERVIEW: Industry actor Pasquale Esposito

2022 has already been a banner year for Pasquale Esposito. The talented Italian actor seems to be everywhere these days and the industry is taking notice.    Esposito stars as ‘Eduardo Arenella’ in HBO’s Gomorrah, as well as a role on Industry playing fashion designer and millionaire ‘Enzo Rocco,’ also for HBO. He also appears in the … Continue reading “INTERVIEW: Industry actor Pasquale Esposito”

Blue Table Post + Chroma VFX connect

Blue Table Post and Chroma VFX, a full-service boutique, have formed an alliance that unites both studios for select creative collaborations in film, episodic and branded content. Forging this connection creates a seamless experience for clients with creative partners dedicated to crafting extraordinary work for screens of all sizes. “Adding visual effects to Blue Table’s offerings … Continue reading “Blue Table Post + Chroma VFX connect”

Hilton is here for the stay in new campaign

Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a … Continue reading “Hilton is here for the stay in new campaign”

The Cabinet celebrates 6th anniversary with Stellar Fest Run for ‘GARY’ 

As it celebrates six years in business, SF-based production and post shop The Cabinet has good reason to pop the cork: its latest short film, GARY, is enjoying a rewarding festival run, collecting top honors at 8 fests and counting (it next competes at the LA Comedy Festival, which runs from July 28th-August 7th). The … Continue reading “The Cabinet celebrates 6th anniversary with Stellar Fest Run for ‘GARY’ “