Grey announces new global creative leadership

Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey and appointed creative leader of WPP’s global Coca-Cola account.  Borderless Strategy: Expanded Roles  “We have transformed the global structure of Grey during the last … Continue reading “Grey announces new global creative leadership”

Peter Alsante joins Grey as Chief Creative Officer

Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director. Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and … Continue reading “Peter Alsante joins Grey as Chief Creative Officer”

Campopiano promoted to new roles at Grey and WPP

Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis, worldwide chief creative officer of Grey.  Campopiano will also take on a new role driving the creative output on a major global assignment at WPP.  … Continue reading “Campopiano promoted to new roles at Grey and WPP”

MassMutual taps Grey as new lead creative AOR

Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week review. MassMutual recently redesigned a future-forward marketing model and, as a part of doing so, embarked on finding a new creative partner (in the middle of the pandemic). “Grey showed … Continue reading “MassMutual taps Grey as new lead creative AOR”

Tim Jones named Grey, Pharma CCO

Justine Armour, Chief Creative Officer of Grey New York, today announced that Tim Jones is joining the agency as Chief Creative Officer, Pharma, the fast-growing global practice serving many of the world’s largest pharmaceutical companies and leading brands. “We are thrilled to welcome Tim to Grey. He has a reputation as an inspiring leader and a history … Continue reading “Tim Jones named Grey, Pharma CCO”

Grey taps Amanda Gorman to share powerful words

Grey New York teamed up with Amanda Gorman, the young poet and activist whose poem at the Biden inauguration generated international acclaim, to highlight the work of Vital Voices. Amanda delivers powerful words from her poem ‘Vital Voices,’ and joins a chorus of voices from women and girls from across the globe, calling on us … Continue reading “Grey taps Amanda Gorman to share powerful words”

WPP to combine Grey and AKQA. End of the Grey name

There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its doors … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”

Carlsberg Group chooses Grey for global campaign

The Carlsberg Group has announced that Grey will develop global advertising campaigns for the Carlsberg and Tuborg brands. The move represents alignment of advertising arrangements across the brands following the Carlsberg Group’s review of internal requirements. “After reviewing what is needed from our global campaigns to ensure they meet the needs of all our markets … Continue reading “Carlsberg Group chooses Grey for global campaign”

Grey Goose invites the world to “live victoriously”

Grey Goose vodka has announced the unveiling of its global brand platform, “Live Victoriously.” The ethos of the Live Victoriously platform, created by new AOR MullenLowe U.S., is an answer to consumers’ demand for more authentic and relatable luxury brands. “At its core, Live Victoriously recognizes that you are the special occasion, and that every … Continue reading “Grey Goose invites the world to “live victoriously””

Grey NY is named AOR for Douglas Elliman

Grey today announced that its Grey New York flagship office has been selected as the advertising agency-of-record for Douglas Elliman Real Estate, the third-largest residential real estate brokerage company in the United States, following a review. Grey will develop a new global brand strategy, visual identity and digitally-led marketing approach, followed by an extensive new … Continue reading “Grey NY is named AOR for Douglas Elliman”

Jean Grey goes Dark in first official ‘X-men’ trailer

Disney-Fox merger what? Kevin Feige who? Despite the upcoming merger, which is supposed to be finalized by next Summer, Twentieth Century Fox continues its Marvel’s X-men films as business as usual. After announcing the the long-delayed Gabmit will be a romantic comedy and giving the third Deadpool film an X-mas release, the studio has released … Continue reading “Jean Grey goes Dark in first official ‘X-men’ trailer”

Succession, Ted Lasso, Euphoria lead 74th Emmy noms

This morning, the 74th Emmy nominations were announced during a live virtual ceremony was hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) along with Television Academy Chairman and CEO Frank Scherma. Succession holds this year’s top spot with 25 Emmy nominations followed by Ted Lasso and The White Lotus (20), Hacks … Continue reading “Succession, Ted Lasso, Euphoria lead 74th Emmy noms”

Tom Cruise celebrates 60th bday the only way Tom Cruise would

For many, a 60th birthday means going to Denny’s for the Senior’s Special. For megastar, Tom Cruise, it would probably mean landing an out-of-control helicopter on top of that Denny’s, then run as the building explodes. No other actor today brings as much passion and surprise to a movie role than the actor who should … Continue reading “Tom Cruise celebrates 60th bday the only way Tom Cruise would”

Get paid as a video game NPC in new Pringles’ campaign

As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame as an NPC (Non-Player Character), a world-first opportunity. The campaign, the latest from Pringles Mind Popping brand platform, will invite applications and then select a … Continue reading “Get paid as a video game NPC in new Pringles’ campaign”

Spoiler Alert: Entire Flash movie plot leaked

DO NOT READ ANY FURTHER. WE ARE SERIOUS. IF YOU DON’T WANT TO KNOW WHAT HAPPENS IN NEXT YEAR’S LONG-AWAITED FLASH MOVIE, THEN STOP READING NOW. RIGHT NOW. YOU HAVE BEEN WARNED. YOU. WERE. WARNED. For the last few weeks, much of what we have read about the upcoming Warner Bros film focused on The … Continue reading “Spoiler Alert: Entire Flash movie plot leaked”

Disney names Dana Walden head of DGE Content

The Walt Disney Company has named Dana Walden as Chairman, Disney General Entertainment Content, it was announced today by Bob Chapek, Chief Executive Officer, The Walt Disney Company. In this role, Walden will lead the company’s general entertainment content engine that creates original entertainment and news programming for Disney’s streaming platforms and its cable and … Continue reading “Disney names Dana Walden head of DGE Content”

ViacomCBS, Microsoft, Al Jazeera among Telly winners

The Telly Awards announced this year’s winners, including a variety of top-tier brands and organizations as well as smaller media companies such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll and Fast Company. This year’s edition received over 11,000 entries and saw … Continue reading “ViacomCBS, Microsoft, Al Jazeera among Telly winners”

Watch the first teaser for Mission Impossible: Dead Reckoning

The Real 360 News team has long held the belief that Tom Cruise and his Mission Impossible partner, writer/director Christopher McQuarrie, have been doing James Bond better than James Bond. As much as we enjoyed Daniel Craig’s last turn as 007 in No Time to Die, the franchise lately just does not hold a candle … Continue reading “Watch the first teaser for Mission Impossible: Dead Reckoning”

Paramount+: Transformers, Beavis & Butthead Tyler Perry join returning series

Paramount Global this week presented a special edition of 60 Minutes to explore its powerhouse portfolio of leading media platforms, hit content and advertising capabilities during its first in-person Upfront event as a combined company. Through in-depth interviews, profiles and appearances, the talent-packed program featured Paramount’s accelerated momentum and differentiated playbook to reach everyone, everywhere, at scale. … Continue reading “Paramount+: Transformers, Beavis & Butthead Tyler Perry join returning series”

UPFRONTS: ABC unveils 2022-2023 Fall Sked

Craig Erwich, president, Hulu Originals & ABC Entertainment, today unveiled the ABC primetime schedule for the 2022-2023 fall season, featuring a strong, returning slate of established, fan-favorite shows and two new powerhouses scripted series, both anchored by bold and compelling female leads. Additionally, ABC adds a sprinkle of star power to long-running game show staples, … Continue reading “UPFRONTS: ABC unveils 2022-2023 Fall Sked”