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Grey announces new global creative leadership

Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey and appointed creative leader of WPP’s global Coca-Cola account.  Borderless Strategy: Expanded Roles  “We have transformed the global structure of Grey during the last … Continue reading “Grey announces new global creative leadership”

Peter Alsante joins Grey as Chief Creative Officer

Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director. Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and … Continue reading “Peter Alsante joins Grey as Chief Creative Officer”

Campopiano promoted to new roles at Grey and WPP

Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis, worldwide chief creative officer of Grey.  Campopiano will also take on a new role driving the creative output on a major global assignment at WPP.  … Continue reading “Campopiano promoted to new roles at Grey and WPP”

MassMutual taps Grey as new lead creative AOR

Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week review. MassMutual recently redesigned a future-forward marketing model and, as a part of doing so, embarked on finding a new creative partner (in the middle of the pandemic). “Grey showed … Continue reading “MassMutual taps Grey as new lead creative AOR”

Tim Jones named Grey, Pharma CCO

Justine Armour, Chief Creative Officer of Grey New York, today announced that Tim Jones is joining the agency as Chief Creative Officer, Pharma, the fast-growing global practice serving many of the world’s largest pharmaceutical companies and leading brands. “We are thrilled to welcome Tim to Grey. He has a reputation as an inspiring leader and a history … Continue reading “Tim Jones named Grey, Pharma CCO”

Grey taps Amanda Gorman to share powerful words

Grey New York teamed up with Amanda Gorman, the young poet and activist whose poem at the Biden inauguration generated international acclaim, to highlight the work of Vital Voices. Amanda delivers powerful words from her poem ‘Vital Voices,’ and joins a chorus of voices from women and girls from across the globe, calling on us … Continue reading “Grey taps Amanda Gorman to share powerful words”

WPP to combine Grey and AKQA. End of the Grey name

There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its doors … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”

Carlsberg Group chooses Grey for global campaign

The Carlsberg Group has announced that Grey will develop global advertising campaigns for the Carlsberg and Tuborg brands. The move represents alignment of advertising arrangements across the brands following the Carlsberg Group’s review of internal requirements. “After reviewing what is needed from our global campaigns to ensure they meet the needs of all our markets … Continue reading “Carlsberg Group chooses Grey for global campaign”

Grey Goose invites the world to “live victoriously”

Grey Goose vodka has announced the unveiling of its global brand platform, “Live Victoriously.” The ethos of the Live Victoriously platform, created by new AOR MullenLowe U.S., is an answer to consumers’ demand for more authentic and relatable luxury brands. “At its core, Live Victoriously recognizes that you are the special occasion, and that every … Continue reading “Grey Goose invites the world to “live victoriously””

Grey NY is named AOR for Douglas Elliman

Grey today announced that its Grey New York flagship office has been selected as the advertising agency-of-record for Douglas Elliman Real Estate, the third-largest residential real estate brokerage company in the United States, following a review. Grey will develop a new global brand strategy, visual identity and digitally-led marketing approach, followed by an extensive new … Continue reading “Grey NY is named AOR for Douglas Elliman”

Jean Grey goes Dark in first official ‘X-men’ trailer

Disney-Fox merger what? Kevin Feige who? Despite the upcoming merger, which is supposed to be finalized by next Summer, Twentieth Century Fox continues its Marvel’s X-men films as business as usual. After announcing the the long-delayed Gabmit will be a romantic comedy and giving the third Deadpool film an X-mas release, the studio has released … Continue reading “Jean Grey goes Dark in first official ‘X-men’ trailer”

Crayola wins top honors at Global Best of Effies

The Global Best of the Best Effies were unveiled alongside the 2022 Global Multi-Region Effies at the Global Effie Celebration, which was held virtually on December 6. Crayola, dentsuMB, and Golin PR’s “Color Yourself into the World” won the Iridium Effie and was named the most effective campaign in the world at the second annual … Continue reading “Crayola wins top honors at Global Best of Effies”

Powerful, emotional Children’s Health spot shows incredible medical care for kids

When it comes to children’s health, there should be no limits to care. Sick kids, more than anyone, deserve to be surrounded by relentless and compassionate care teams, the most innovative treatments and a network of specialists committed to better outcomes. The “Incredible. Together.” campaign highlights the continuum of care at Children’s Health and cutting-edge … Continue reading “Powerful, emotional Children’s Health spot shows incredible medical care for kids”

James Gunn, Peter Safran to run DC Studios

It seems David Zaslav is finally doing something right since he has taken over as President and Chief Executive Officer of Warner Bros. Discovery by appointing filmmaker James Gunn and producer Peter Safran as co-chairs and co-CEOs of DC Studios, a newly formed division at Warner Bros. which will replace DC Films. The duo will … Continue reading “James Gunn, Peter Safran to run DC Studios”

Telly Awards launches 44th call for entries

The Telly Awards is embracing the idea of standing out above the rest across the creative landscape by launching its 44th annual call for entries with a simple, yet profound call-to-action: “Break Through the Static.”  Regarding the meaning behind the new campaign slogan, The Telly Awards Executive Director Sabrina Dridje explains, “This year’s theme signifies … Continue reading “Telly Awards launches 44th call for entries”

Oh my gooseberries, Jon Hamm is Santa in Fox Sports’ World Cup creative

For the first time in history, the FIFA World Cup will take place during the holiday season providing fans across America with the opportunity to watch the beautiful game on FOX Sports throughout November and December.   The campaign picks up following this summer’s buzzworthy premiere, which saw Emmy Award-winning actor Jon Hamm, executive producer and star of FOX’s upcoming … Continue reading “Oh my gooseberries, Jon Hamm is Santa in Fox Sports’ World Cup creative”

DDB names Alex Lubar Global President & COO

DDB Worldwide has named Alex Lubar Global President & Chief Operating Officer. This appointment is a strategic move to further strengthen DDB’s global leadership team under Global CEO, Marty O’Halloran. Lubar joins DDB Worldwide with extensive global leadership credentials. Currently President, McCann North America, Lubar joined McCann in 2012 and held several regional leadership roles during the … Continue reading “DDB names Alex Lubar Global President & COO”

House of Gucci, Stranger Things win LMGI Awards

The Location Managers Guild International (LMGI) announced the winners of its 9th Annual LMGI Awards on August 27. The Motion Picture winners were House of Gucci (filmed throughout Italy in Milan, Lake Como, and the Italian Alps) and No Time to Die  (filmed in London, Norway, Jamaica, The Faroe Islands and Italy). The Television Series winners were Succession (filmed throughout New York State and Italy), Stranger Things (shot in Atlanta, Georgia; Albuquerque, New Mexico; and Vilnius, Lithuania) and Station Eleven (filmed … Continue reading “House of Gucci, Stranger Things win LMGI Awards”

Succession, Ted Lasso, Euphoria lead 74th Emmy noms

This morning, the 74th Emmy nominations were announced during a live virtual ceremony was hosted by JB Smoove (Curb Your Enthusiasm) and Melissa Fumero (Brooklyn Nine-Nine) along with Television Academy Chairman and CEO Frank Scherma. Succession holds this year’s top spot with 25 Emmy nominations followed by Ted Lasso and The White Lotus (20), Hacks … Continue reading “Succession, Ted Lasso, Euphoria lead 74th Emmy noms”

Tom Cruise celebrates 60th bday the only way Tom Cruise would

For many, a 60th birthday means going to Denny’s for the Senior’s Special. For megastar, Tom Cruise, it would probably mean landing an out-of-control helicopter on top of that Denny’s, then run as the building explodes. No other actor today brings as much passion and surprise to a movie role than the actor who should … Continue reading “Tom Cruise celebrates 60th bday the only way Tom Cruise would”