Grey announces new global creative leadership

Michael Houston, Worldwide CEO of Grey, has announced that John Patroulis has been promoted to Global Creative Chairman & President, Creative Business, and Javier Campopiano has been promoted to Worldwide Chief Creative Officer of Grey and appointed creative leader of WPP’s global Coca-Cola account.  Borderless Strategy: Expanded Roles  “We have transformed the global structure of Grey during the last … Continue reading “Grey announces new global creative leadership”

Peter Alsante joins Grey as Chief Creative Officer

Justine Armour, CCO of Grey New York, today announced that Peter Alsante has joined the flagship agency as executive creative director. Alsante joins Grey from BBDO New York where, over the past 16 years, he has contributed to the growth and success of such blue-chip brands as AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and … Continue reading “Peter Alsante joins Grey as Chief Creative Officer”

Campopiano promoted to new roles at Grey and WPP

Javier Campopiano has been promoted to global creative partner at Grey, a new worldwide position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis, worldwide chief creative officer of Grey.  Campopiano will also take on a new role driving the creative output on a major global assignment at WPP.  … Continue reading “Campopiano promoted to new roles at Grey and WPP”

MassMutual taps Grey as new lead creative AOR

Massachusetts Mutual Life Insurance Company (MassMutual) today announced that it has chosen Grey as its new lead creative agency of record, following a competitive 4-week review. MassMutual recently redesigned a future-forward marketing model and, as a part of doing so, embarked on finding a new creative partner (in the middle of the pandemic). “Grey showed … Continue reading “MassMutual taps Grey as new lead creative AOR”

Tim Jones named Grey, Pharma CCO

Justine Armour, Chief Creative Officer of Grey New York, today announced that Tim Jones is joining the agency as Chief Creative Officer, Pharma, the fast-growing global practice serving many of the world’s largest pharmaceutical companies and leading brands. “We are thrilled to welcome Tim to Grey. He has a reputation as an inspiring leader and a history … Continue reading “Tim Jones named Grey, Pharma CCO”

Grey taps Amanda Gorman to share powerful words

Grey New York teamed up with Amanda Gorman, the young poet and activist whose poem at the Biden inauguration generated international acclaim, to highlight the work of Vital Voices. Amanda delivers powerful words from her poem ‘Vital Voices,’ and joins a chorus of voices from women and girls from across the globe, calling on us … Continue reading “Grey taps Amanda Gorman to share powerful words”

WPP to combine Grey and AKQA. End of the Grey name

There are certain agency names that one took for granted if you grew up in the New York advertising market. J. Walter. BBDO. Ammirati and Puris. Then Ammirati Puris Lintas. Ogilvy. FCB. Y&R. And yes, Grey, which now exists no more. British holding company WPP announced today it would combine the agency which opened its doors … Continue reading “WPP to combine Grey and AKQA. End of the Grey name”

Carlsberg Group chooses Grey for global campaign

The Carlsberg Group has announced that Grey will develop global advertising campaigns for the Carlsberg and Tuborg brands. The move represents alignment of advertising arrangements across the brands following the Carlsberg Group’s review of internal requirements. “After reviewing what is needed from our global campaigns to ensure they meet the needs of all our markets … Continue reading “Carlsberg Group chooses Grey for global campaign”

Grey Goose invites the world to “live victoriously”

Grey Goose vodka has announced the unveiling of its global brand platform, “Live Victoriously.” The ethos of the Live Victoriously platform, created by new AOR MullenLowe U.S., is an answer to consumers’ demand for more authentic and relatable luxury brands. “At its core, Live Victoriously recognizes that you are the special occasion, and that every … Continue reading “Grey Goose invites the world to “live victoriously””

Grey NY is named AOR for Douglas Elliman

Grey today announced that its Grey New York flagship office has been selected as the advertising agency-of-record for Douglas Elliman Real Estate, the third-largest residential real estate brokerage company in the United States, following a review. Grey will develop a new global brand strategy, visual identity and digitally-led marketing approach, followed by an extensive new … Continue reading “Grey NY is named AOR for Douglas Elliman”

Jean Grey goes Dark in first official ‘X-men’ trailer

Disney-Fox merger what? Kevin Feige who? Despite the upcoming merger, which is supposed to be finalized by next Summer, Twentieth Century Fox continues its Marvel’s X-men films as business as usual. After announcing the the long-delayed Gabmit will be a romantic comedy and giving the third Deadpool film an X-mas release, the studio has released … Continue reading “Jean Grey goes Dark in first official ‘X-men’ trailer”

2021 in Review: The best ad campaigns

So, here we are at the end of another year. In 2021, we experienced more freedom from the pandemic during the spring and summer as cases lowered, but here we are, back in a kind of partial quarantine as the omicron variant spreads. While many businesses asked their teams to return to the office, advertising … Continue reading “2021 in Review: The best ad campaigns”

TBWA\Chiat\Day elevates Amy Ferguson to CCO

TBWA\Chiat\Day New York has announced the appointment of Amy Ferguson as Chief Creative Officer. For Amy, who began her career at the agency, the elevation is the culmination of a 17-year ascent within the industry to assume creative leadership of the agency’s full roster of clients, which includes Abbott, Hilton, Mayo Clinic, MTN DEW, Nissan, … Continue reading “TBWA\Chiat\Day elevates Amy Ferguson to CCO”

BUTTER snags producer Warren Wolfe and composer Nat Jenkins

BUTTER Music and Sound has hired Warren Wolfe as Producer and Nat Jenkins as Composer out of the international company’s New York headquarters. Wolfe will join Executive Producer Renée Massé working with the studio’s slate of in-house composers and freelancers to craft original compositions for compelling ads. Closely involved with the brand creative from start … Continue reading “BUTTER snags producer Warren Wolfe and composer Nat Jenkins”

Lost Daughter sweeps top prizes at Gotham Awards

Awards Season has officially kicked off. The Gotham Film & Media Institute (The Gotham) tonight announced the winners of the 31st Annual Gotham Awards at a ceremony held at Cipriani Wall Street in New York City. Winning Best Feature and three additional awards was The Lost Daughter, director and screenwriter Maggie Gyllenhaal’s assured screen adaptation of Elena Ferrante’s novel … Continue reading “Lost Daughter sweeps top prizes at Gotham Awards”

VIZIO launches new “Hear Like They Do” for sound bars

When it comes to sound, dogs are the real experts. They can hear higher highs, detect softer sounds and greater nuances, and hear nearly twice as many frequencies as humans. Wouldn’t it be amazing if we could hear the beautifully complex tones and sounds of our favorite entertainment the way they do? That’s the premise of … Continue reading “VIZIO launches new “Hear Like They Do” for sound bars”

Megan Thee Stallion drops her Hottie Sauce at Popeyes

Y’All – Popeyes made a hot sauce with Megan Thee Stallion and it’s our Reel Ad of the Week. But the QSR and hot performer didn’t stop there. Popeyes announces a HOT collaboration with Grammy Award-winning musician,  entrepreneur, and now Popeyes Franchise Owner, Megan Thee Stallion, as they introduce a new sauce, Megan Thee Stallion … Continue reading “Megan Thee Stallion drops her Hottie Sauce at Popeyes”

George Clooney, Ben Affleck serve up The Tender Bar trailer

A neighborhood pub in Manhasset, Long Island, becomes a second home for a fatherless boy in The Tender Bar, a poignant and inspiring coming-of-age story directed by George Clooney. J.R. (Tye Sheridan and Daniel Ranieri), whose father disappeared from his life before he was old enough to speak, moves into his grandfather’s dilapidated house after … Continue reading “George Clooney, Ben Affleck serve up The Tender Bar trailer”

AFI Fest 2021 announces full festival lineup

Our friends at The American Film Institute (AFI) announced today the full lineup for AFI FEST 2021 including Sony Pictures Classics’ Parallel Mothers, written and directed by Academy Award winner Pedro Almodóvar, which will screen as a Red Carpet Premiere at the historic TCL Chinese Theatre on Saturday, November 13. The complete AFI FEST program … Continue reading “AFI Fest 2021 announces full festival lineup”

A chat with the director of horror short Intrepidus, Alex Greenlee

Intrepidus, a fabulous new horror short directed by writer Alex Greenlee debuted at the Oscar-Qualifying HollyShorts Film Festival last week. The film harkens back to great 1980’s monster in the woods films such as Friday the 13th. Starring Michael Horse (Twin Peaks, Call of the Wild), Justin Rain (Fear the Walking Dead, Blackstone), and Cha-tah … Continue reading “A chat with the director of horror short Intrepidus, Alex Greenlee”