TMA (The Marketing Arm), the agency that creates cultural resonance for brands, announced today two talent moves that further strengthen its executive leadership. Erin Wasson, currently EVP Growth and Development, has been appointed EVP, Managing Director. In addition, Rick Utzinger has joined the agency as an Executive Creative Director. Both executives assumed their new roles … Continue reading “TMA strengthens executive leadership team”
The Marketing Arm (TMA), an agency specializing in creating cultural resonance for brands, today announced its President Trina Roffino has been promoted to CEO, effective immediately. Andrew Robinson, who previously held the chief executive title, has been elevated to the new role of Executive Chairman. TMA is part of the Omnicom Advertising Collective, a division of Omnicom … Continue reading “Senior Management changes at TMA”
We are now 100 days – yeah, 100 – from the Super Bowl LVI. Aside from the fact that we know The Philadelphia Eagles will not be in it, we know there were be a line-up of new Super Bowl spots. Some mind-boggling funny. Others, just terrible. TMA (The Marketing Arm), the Dallas-based creative agency … Continue reading “TMA Super Bowl Poll reveals viewers’ preferences for ads”
Get ready to score big on laughs and savings as insurance titan State Farm kicks off its uproarious NFL campaign! This touchdown of a campaign, brought to life by our friends TMA (The Marketing Arm), features none other than the beloved “Jake from State Farm.” Together with NFL stars Patrick Mahomes, Coach Andy Reid, and … Continue reading “Cutters, Flavor help kick off State Farm’s new NFL campaign”
In 2022, Uber Eats, in partnership with Visa and the Local Initiatives Support Corporation, launched a B2B small business effort. Called “Grants for Growth,” the program offered $10,000 grants to up to 100 small businesses affected by COVID-19, natural disasters, or other unexpected events across the US. The program targeted merchants in 10 cities active … Continue reading “Uber Eats x Visa deliver sustainability campaign”
Republic announces the addition of industry veteran Fran Montoya as Director of Sales. Montoya brings almost 30 years of experience to the role and will be charged with leading Republic’s internal sales and marketing teams and coordinating their efforts with outside representation. A seasoned veteran with a diverse historical roster of companies ranging from visual effects to … Continue reading “Republic taps Fran Montoya as Director of Sales”
Camp Lucky gives a warm welcome to producer Alex Bronner, a longtime friend and industry colleague who has officially joined the creative production and post studio. Alex has been on the production side of the creative process for over a decade, working alongside major brands and agencies. His producing experience includes projects for Yeti, Whataburger, Salvation … Continue reading “Camp Lucky welcomes producer Alex Bronner”
In 2020, Advance Auto Parts, a leading automotive aftermarket parts provider, helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (famous for his role as John McClane in the movie Die Hard) and heralding that “DieHard is back.” The successful relaunch was followed last year by the debut of a campaign … Continue reading “Former Marine is a “DieHard” in new advertising”
Undoubtedly, everyone is familiar with the Uber Eats “Uber Don’t Eats” celebrity-rich campaign which debuted during the Super Bowl and which touted the service’s delivery of non-food items. But what people may not know is that Uber Eats also boasts a robust small business BtoB offering. Back in January, around the same time that Uber … Continue reading “Uber Eats launches Grants for Growth campaign”
The last time Jake from State Farm and Kansas City Chiefs Quarterback Patrick Mahomes teamed up, it was a personal confession session where Mahomes shared very personal information about his post-game recovery method. It was his attempt to qualify for State Farm’s new Personal Price Plan. The end of the spot, “Bath Bomb,” also introduced … Continue reading “It’s all that jazz for State Farm’s Bath Bomb Sesh”
Papa Murphy’s Take ‘n’ Bake Pizza is thrilled to announce the return of the Triple Pepp Pizza nationwide starting today. The beloved pizza originally launched in 2020 and was so successful that it’s back again for a limited time from August 29 through October 16, 2022. The Triple Pepp brings crispy, crunchy and cheesy to … Continue reading “Papa Murphy’s serves Triple Pepp Pizza to superfan”
The Omnicom Advertising Collective has announced the launch of LevelUp OAC, a comprehensive solution for brands seeking to tap the high-growth gaming market. LevelUp OAC combines the seasoned gaming expertise of two core agencies, TMA and GSD&M, which both sit within the Omnicom Advertising Collective – a portfolio of entrepreneurial, creative-first integrated marketing agencies. According … Continue reading “Omnicom Advertising Collective levels up for gaming”
As Advance Auto Parts prepares to celebrate its 90th “Advanceiversary” this summer, the brand is launching a category first: a brand campaign featuring its No. 1 fan, Ed (Eduardo) Vance, a bilingual voice and brand spokescharacter. The campaign, created by The Marketing Arm, targets the growing DIY market – those 16-34 year old auto enthusiasts … Continue reading “Advance Auto Parts introduces first bilingual spokescharacter”
VMLY&R Brazil has won two GOLD in Entertainment for their campaign Greenpeace: Los Santos +3º in the categories Entertainment – Brand Integration for Games, and Entertainment for Sport – Gaming. The campaign also took home Silver in Entertainment – Innovation in Branded Content, and Bronze in Radio & Audio. And four more shortlists. To engage … Continue reading “Cannes Lions: VMLY&R Brazil wins gold on Day Two”
With eight live-action Batman films, there have been six different Batmobiles, each one representing the personality of The Dark Knight at the time. It is probably the second most important piece of casting. Why? The Batmobile is Batman’s awe-inspiring signature vehicle. Combining brute force with high-speed ferocity, this staggering feat of engineering provides The Batman … Continue reading “Adding muscle to the Dark Knight’s Batmobile”
As the playoff season kicks off this weekend (Go Eagles!!!!), Frito-Lay and PepsiCo Beverage brands are teaming up for “Road to Super Bowl,” a campaign taking fans on an adventure leading up to Super Bowl LVI with the help of five beloved Super Bowl champions: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw. The hilarious campaign is the latest in … Continue reading “NFL Legends hit Road to Super Bowl for PepsiCo, Frito-Lay”
Gatorade has teamed up with the Los Angeles Rams to debut Born and Bred, a powerful short film about Los Angeles Rams receiver Robert Woods as he recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL – his older sister Olivia Woods, who was diagnosed with … Continue reading “LA Rams, Gatorade present short film, Born and Bred”
The Marketing Arm (TMA) has announced that Laragh Gallagher has been promoted to Executive Creative Director of the agency. She was previously SVP of Creative and is the first senior creative appointment announced by the agency’s newly named Chief Creative Officer Harris Wilkinson. “In her new role, Laragh will be focused on both big ideas and … Continue reading “Laragh Gallagher promoted to Executive Creative Director at The Marketing Arm”
The Marketing Arm (TMA) announced today that Harris Wilkinson has been promoted to Chief Creative Officer of the agency. He was previously SVP of Creative. “In addition to his deep experience, Harris brings vision, inspiration, courage, curiosity, and talent to the role of CCO. But ultimately, what matters is the work. He is steeped in the … Continue reading “Marketing Arm: Harris Wilkinson named CCO”
