Dallas-based TMA (The Marketing Arm) has announced the addition of three new clients to its portfolio: Opry Entertainment Group, Rush Street Gaming, and Glidewell.
Trina Roffino, CEO of TMA, expressed her excitement about the new partnerships, stating, “Each of our new clients is driven to transform their business by resonating in culture. They recognize that this is TMA’s expertise and that we are uniquely equipped to link efforts in driving cultural resonance to business performance and measurable results.”
The three new business wins include:
Opry Entertainment Group
As the owner and operator of iconic entertainment venues including the world-famous Grand Ole Opry, Opry Entertainment Group is known for its deep roots in country music and its legendary status in the entertainment industry .
Rush Street Gaming
This client includes Rivers Casinos and Rush Street Interactive, the operator of BetRivers online casino and sportsbook. The company is a major player in both physical and online gaming spaces .
Glidewell
Recognized as America’s leading provider of custom dental prosthetics and oral health appliances, Glidewell has engaged TMA for a consumer product launch, signaling its continued innovation in the dental industry .
REELated:
TMA was selected by Opry Entertainment and Rush Street following competitive reviews, while Glidewell directly tapped the agency for its expertise in launching consumer products. The work for these new clients will commence immediately, encompassing creative, strategic, and brand development efforts.
Building on its reputation for understanding and leveraging cultural trends, TMA will release its second annual Cultural Resonance Score for brands later this summer. This proprietary measure will provide valuable insights into how brands can effectively engage with culture to drive business success.
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