Community Coffee, the beloved family-owned coffee company based in Louisiana, is marking its 105th anniversary with a heartwarming new advertising campaign titled “Generations.”
Created by our friends at TMA, the brand’s new creative agency partner, the campaign celebrates the legacy and mission of Community Coffee: bringing people together and fostering a sense of belonging with every cup.
From its beginnings in 1919, Community Coffee has been dedicated to creating moments of connection through its products. The new “Generations” campaign continues this tradition by emphasizing the role coffee plays in bringing people together—whether to share ideas, build relationships, or inspire entire communities.
“With this new campaign, we aim to show that Community Coffee is about more than just a great cup of coffee,” shares CEO Tom Corley. “Our company is committed to supporting communities locally and across the country. What truly sets Community Coffee apart is our unwavering commitment to serving our customers and communities with integrity, consistency, and excellence.”
The “Generations” campaign highlights the brand’s rich history and the sense of connection that has been central to its identity for over a century. Watch below:
“So often, it’s through conversations over coffee that people share ideas, relationships are built, and communities are inspired,” said Matt Saurage, the fourth-generation owner of Community Coffee, reflecting on the company’s enduring heritage.
The campaign’s tagline, “Community in every cup, since 1919,” underscores the company’s long-standing commitment to nurturing connections both locally and far beyond its Baton Rouge roots.
“The ‘Generations’ campaign is rooted in honoring the rich heritage and sense of community that have been at the heart of Community Coffee for over 105 years,” explained Matt Johnson, Group Creative Director at TMA. “By sharing their story through iconic generations, we’re inviting both longtime fans and new audiences to feel the warmth and legacy behind every cup.”
Launching just in time for the biggest season of hot coffee consumption, the campaign will reach audiences through a comprehensive mix of TV, streaming video, digital platforms, social media, and audio.
As the campaign rolls out, Community Coffee invites coffee lovers everywhere to savor not just the taste of a quality brew but also the enduring sense of togetherness and legacy that comes with every sip.
Here’s to 105 years of coffee, community, and connection—one cup at a time.
CREDITS:
BRAND: Community Coffee Company
- Tom Corley – President and CEO
- Tiffany Smith – Senior Director, Marketing
- Jody Johnston – Social Media Program Manager
- Amanda Thomas – Principal Design Manager
- Marcus Rodrigue – Sr. Copywriter
- John Jackson – Sr. Production Manager
AGENCY: TMA
- Trina Roffino – Chief Executive Officer
- Harris Wilkinson – Chief Creative Officer
- Leonardo Santos – Executive Creative Director
- Matt Johnson – Group Creative Director
- Jasper Dai – Senior Art Director
- Mary Adams Bode – Associate Creative Director
- Erin Wasson – Executive Vice President, Managing Director
- Lauren Sears – VP, Account
- Emily Harris – Associate Director
- Jackie Price – Account Supervisor
- Kathleen Colditz – Executive Vice President, Strategy
- Lyndall Franklin – Senior Strategist
- Debbie McIhany – Business Affairs
- Jake Cameron – Producer
PRODUCTION COMPANY: 1st Ave Machine
- Director – Mathery
- DOP – Ilya Maksymenko
- Service Company – 24/7 X Radioaktive Film
- Executive Producer – Kate Hitchings
- Line Producer – Kirsty Lane
OFFLINE EDIT, SOUND: Omnicom Studios
- Senior Editor – Casey Cobler
- Head of Studio – Mitch Monzon
- Executive Producer – Erik Crary
- Sound Mix- David Axelbaum
VFX, COLOR AND FINISH – Coffee &TV
- Creative Director – Phil Hurrell
- Colorist – Simona Cristea
- Color Assist – Lois Chapman
- 2D Lead – Laura Smith
- Producer – Pete Winslett / Gus Quirk
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