Cashmere Originals, the original content studio born out of the award-winning Cashmere Agency, has today announced its partnership with five-time NBA All-Star Chris Webber to develop and produce Fab Five. Based on Webber’s
Players across the NBA have been adamant that more needs to be done to effect social change after the recent police shooting of Jacob Blake in Kenosha, Wisconsin. It began
The NBA board of governors have approved a 22-team format to restart the 2019-20 season in Orlando, Florida, the league announced. According to ESPN, the vote was 29-1, with the
He oversaw the growth of the NBA from “just a league” into a global marketing juggernaut during his 30-year tenure. David Stern, the former commissioner of the National Basketball Association,
Amtrak is leaning into speed, swagger, and cinematic style with the launch of “The Build,” a sleek new advertising campaign spotlighting its NextGen Acela trains. The new 30-second and 15-second
Capital One is rolling back into March Madness with a fresh chapter of its long-running “Road Trip” campaign, bringing along a familiar crew and a few new faces for the
Take something simple. Make it unforgettable. Then hand it to Frankenstein director, Guillermo del Toro. That’s the thinking behind the latest global campaign from PATRÓN, The Perfect Pour, a visually rich
Gatorade is introducing Gatorade Lower Sugar, a new science-backed hydration option made with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher. Available nationwide beginning
Editors’ Note: Black history is American history. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices across film, television, music, media, and culture every single day
Levi’s used the Super Bowl spotlight to launch Behind Every Original, a new global campaign that celebrates cultural trailblazers by quite literally flipping the script. Debuting with the anthem film
Boutique production and post-production company Picture North has added award-winning editor Chris Amos to its growing roster, bringing with him a body of work that spans commercials, documentaries, comedy specials,
Gap Inc. has created a new C-suite role aimed squarely at the intersection of fashion, culture, and entertainment, appointing Pam Kaufman as Executive Vice President and Chief Entertainment Officer. Kaufman
Avatar: Fire and Ash star Zoe Saldaña says she has become fascinated with the slang term “6 7” used by Generation Alpha and is determined to keep up. The 47-year-old actress revealed
If Christmas Day already felt overbooked, ESPN and A24 just found a way to make it louder, weirder, and oddly musical. In a shared holiday promo for ESPN’s NBA Christmas
Rob Reiner was murdered last week. I knew it was coming before the confirmation hit because the silence felt wrong. Hollywood doesn’t go quiet when a legend dies peacefully. It
Zulu Alpha Kilo has named Kelly Mikhael executive producer in its New York office, effective immediately. The full-service creative company continues to expand its senior leadership as it scales production
I’ve been letting the idea for this article marinate in my brain for a few months now, but I couldn’t quite figure out where to begin. Then, on Monday, Real360.com
The Ad Council has implemented a significant expansion of its “Love, Your Mind” campaign, teaming up with 17 professional athletes, leading sports leagues, media partners and top brands to encourage
YETI is back with a holiday campaign that basically says: Think twice before you gift someone a YETI — you might unleash a full-blown adventure monster. In its first collab
A new creative studio has entered the arena — and it’s not arriving quietly. Obsidian, co-founded by award-winning director and Adweek 100 Creative alum Wes Walker and Gang Group veteran
