August 2025 delivered one of the most eclectic mixes of brand storytelling we’ve seen all year. From insurance companies leaning on NFL quarterbacks to Nike turning football into a horror
Ford is opening a new chapter with “Ready Set Ford,” a sweeping brand platform designed to re-energize the 122-year-old automaker and reconnect it with customers in a market roiled by
Storefront Music, the original music, sound design, and audio-post company led by John “Scrapper” Sneider and Adam Elk, has appointed longtime music production executive Matt Nelson as its new Managing
Nike Football is unleashing a bold new brand identity with Scary Good, a global creative platform celebrating the brilliance of attacking football and the fearless, creative style of play loved
Ah, July. The month where fireworks go off, humidity levels become sentient, and brands crank up the creativity dial just to keep us from scrolling past. From anime-inspired milk cravings
To celebrate the 40th anniversary of the iconic Air Jordan sneaker, Nike’s Jordan Brand didn’t just drop a shoe, they dropped the mic. In a dazzling musical spot titled “Too
Acclaimed Danish filmmaker Casper Balslev has signed with Institute for U.S. commercial representation, bringing his vibrant, genre-fluid storytelling to the company’s already stacked directorial roster. Known for his signature blend
The Television Academy unveiled the nominations for the 77th Emmy Awards today from the Wolf Theatre at the Saban Media Center, capping off what it called the largest voter turnout
That’s a wrap. The 72nd Cannes Lions International Festival of Creativity concluded with a final celebration of the year’s most transformative ideas across Film, Titanium, Glass, the Sustainable Development Goals
In a move that signals a new chapter for independent social-first agencies, Movement has officially acquired Newfangled Studios, bringing together two pioneering forces in the world of creative and performance-driven
The 12th Annual AMP Awards for Music & Sound took center stage at Sony Hall in New York City on May 21, with the sold-out ceremony recognizing the most creative
The Association of Independent Commercial Producers (AICP) has officially released the shortlists for its 2025 slate of juried competitions: the AICP Show: The Art & Technique of the Commercial, the
Major League Baseball (MLB) is tapping into anime’s global appeal with the launch of its bold new 2025 brand campaign, “Heroes of the Game.” Designed to showcase the larger-than-life skill
The dating app that once encouraged women to make the first move is now making one of its own—Bumble has kicked off a high-profile agency review in search of a
In a stunning blow to the visual effects industry, Technicolor Creative Studios will reportedly shutter all U.S. operations of The Mill, MPC Advertising, and Mikros Animation. This abrupt closure, following
Ari Weiss, a trailblazing creative leader known for his fearless, boundary-pushing campaigns across some of the industry’s most celebrated agencies, passed away on Friday after a long battle with cancer.
I know this might go against general sentiment, but I’m officially over the mindless insertion of celebrities in Super Bowl commercials. Over the past several years, it feels like these
Yes, as a die-hard Eagles fan, I’m going to insert our anthem Fly Eagles Fly into this Super Bowl piece every chance I get. And after that game, how could
Coffee mate is making a splash at the Super Bowl with its first-ever Big Game ad, introducing Coffee mate Cold Foam Creamer in the most over-the-top way possible—a musical tongue
Consider the Reel 360 News blown away. There are spots we like. Spots we love and then there is the creative Netflix delivered yesterday. Mind blown. We weren’t ready! Netflix’s
