Wasabi is turning dinner into a lucky moment. The Japanese and East Asian-inspired food brand has launched “Lucky Dinners,” a Lunar New Year-inspired on-pack and social campaign created by All
Lunar New Year advertising often leans into spectacle. Firecrackers. Lanterns. Sweeping reunions. Gold everywhere. But every so often, a brand resists the noise. McDonald’s Malaysia does exactly that with its
Film Independent honored the year’s most compelling independent voices at the 41st annual Film Independent Spirit Awards, held today in Los Angeles. Hosted by actress and comedian Ego Nwodim, the
This Valentine’s Day, RONA is swapping roses and prix fixe dinners for power tools and shared projects. In a new campaign titled Do It Together, developed by Toronto-based agency Courage,
We all know Valentine’s Day. We know Galentine’s. There’s even Palentine’s for the bros and self-love season for the solo crowd. Now, White Castle is adding another entry to the
Alaska Airlines closed out Super Bowl LX by looking far beyond the game itself. During the Big Game, the carrier debuted “Welcome to Alaska Airlines,” a new localized campaign created
Every Super Bowl, without fail, the same complaint pops up: “Too many celebrities.” And every year, it misses the real point. If you’re spending $8 million for 30 seconds, the
William Shatner admits he had “tremendous” reservations before agreeing to poke fun at his own name in a new Kellogg’s Raisin Bran campaign that debuted during Sunday’s Super Bowl broadcast.
Ben Affleck turned the Super Bowl into a full-on ’90s sitcom reunion by enlisting a who’s-who of television icons for his latest Dunkin’ commercial. The actor, who has become Dunkin’s
Bad Bunny turned his Super Bowl halftime show into a once-in-a-lifetime love story by marrying a real-life couple on football’s biggest stage, after they originally invited him to their wedding.
The Big Game’s over. The confetti’s been swept up. Football season has officially clocked out.Feeling bummed? Heartbroken? Maybe… betrified? Hard Rock Bet knows the emotional hangover hits hard once football
Ro is stepping onto the Super Bowl stage for the first time with a national commercial starring Serena Williams, marking the launch of its new “Healthier on Ro” campaign focused
Dunkin’ is cracking open a TV time capsule and letting the ’90s spill all over the Super Bowl, laugh track, VHS fuzz, and all. It’s what happens when you mix
Novo Nordisk enters the Super Bowl spotlight for the first time this year with a Big Game commercial introducing Americans to the FDA-approved Wegovy pill, the first and only oral
On Super Bowl Sunday, Americans will consume an extraordinary amount of ultraprocessed food—from chips and soda to candy, fast food, and frozen snacks, making the Big Game one of the
A week after crushing it at the Grammys, Bad Bunny says excitement and nerves are keeping him up at night as he counts down to his Super Bowl halftime performance.
Ahead of the Big Game, Hawaiian Airlines is debuting a new brand campaign that puts culture, community, and storytelling front and center. Titled “We Fly for Hawai‘i,” the campaign will
Chris Stapleton’s presence at the Super Bowl has already produced one of the most powerful musical moments in recent Big Game history, and that legacy now carries forward through Traveller
After four years off the Super Bowl stage, Expedia’s back, and this time, it’s sending one of pop culture’s most recognizable icons on the ultimate coming-of-age journey. In a playful,
Instacart is returning to the Big Game with a full-blown musical spectacle. The grocery technology company’s second Super Bowl commercial, titled “Bananas,” airs during the first quarter in the U.S.
