
Microsoft shocks gaming world with purchase of Activision
With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of

With three billion people actively playing games today and fueled by a new generation steeped in the joys of interactive entertainment, gaming is now the largest and fastest-growing form of

The Bunny is back. Camp + King (C+K) and Energizer have released the Energizer Bunny in a new small screen, genre-bending campaign that sees him breaking the fourth wall while

Impossible Objects is thrilled to welcome Luc Delamare as their Head of Technology, a newly created position that will spearhead the development of proprietary virtual production pipelines. Delamare’s background in

The Academy of Motion Picture Arts and Sciences has extended invitations to join the organization to 395 artists and executives who have distinguished themselves by their contributions to theatrical motion

Let’s face it, a lot of video game ads are pretty cringe. However, there are some ads that have stood out from the rest. Ads for games usually fall into

Perry Fair, who’s done everything from run ad agencies to lead brands to jamming in a jazz band, has been tapped as the Show Chair for the 2021 AMP Awards

When it comes to business development, Erin Serletic is in a class by herself. Her focus is knocking on doors, finding the opportunities, pitching capabilities and getting the RFP. She

It’s war. A well-known writer and photographer of post-apocalyptic and military- inspired images and stories has filed an infringement suit against Activision Blizzard, the publishers of the video game franchise Call of Duty, claiming the

Big congrats to Perry Fair. The talented advertising veteran has been named to the brand new role of EVP, global ECD, director of entertainment, for McCann New York. Fair has

Design and animation studio Two Fresh Creative is pleased to welcome Business Development Executive Victoria Venantini. Her appointment comes fresh off the heels of the studio’s expanded creative space in

The Game Audio Network Guild today announced its 18th annual G.A.N.G. Awards nominees with 20 categories in music, sound design, dialogue, mix, and VR. The nominees were selected by G.A.N.G. Advisory Board members and Committees, and winners will be announced

Today, Budweiser revealed its Super Bowl spot ‘Typical American’, featuring some of the most viral acts of humanity the internet has ever seen, juxtaposed with some of the most common
Instagram what? Snapchat who? YouTube huh? Say hello to your new app Daddy, TikTok. According to The State of Mobile 2020 report just released by App Annie, the mobile data

Activision’s Call of Duty®: Modern Warfare® continues to drive momentum delivering new highs in multiplayer engagement within the franchise for this console generation. Modern Warfare has outpaced all previous Call of Duty multiplayer experiences of this

Hall H was filled with dead people. Today at San Diego Comic-Con, AMC networks held its Walking Dead panel. The big news and surprise is that Andrew Lincoln’s character, Sheriff

When clients, and ad agencies for that matter, talk about creating branded content, they don’t always understand that branded content is just that… content. Which means entertainment first and foremost

CAA’s Geoff Edwards to helm R/GA Ad Age reports that Geoff Edwards, co-creator of peace coalition Saturday Morning and former CAA Marketing co-head of creative, has joined R/GA as VP

LA-based agency Battery announced Friday the appointment of Mike Parseghian as Head of Brand and Becky Ginos as Associate Creative Director. As Head of Brand, Parseghian will report to Anson