Unveiling its presence in the heart of Los Angeles, WORKPRODUCT emerges as a multidisciplinary production studio poised to redefine creative boundaries.
Encompassing a realm of services from brand strategy to immersive experience development, WORKPRODUCT caters to a global clientele while representing an ensemble of commercial directors and creative collectives.
The brainchild of visionary founders Yates Holley and John Kim, the studio is a dynamic hub for both representation and production. The studio’s remarkable portfolio spans continents, collaborating with directors and creative studios across the United States, Europe, and Australia. With expertise ranging from brand strategy to visual effects and immersive experiences, WORKPRODUCT draws upon its diverse roster of individual artists and creative collectives to craft bespoke solutions.
Holley, Managing Executive Producer and Founding Partner, boasts a storied career adorned with three Gold Cannes Lions, numerous AICP awards, and more. His journey is steeped in interactive experiences, game development, and visual effects, reflecting over two decades of trailblazing technology-driven brand campaigns. Notable collaborations include renowned names such as Disney, Nike, Coca-Cola, and Apple.
Kim, Creative Director and Founding Partner, brings his flair for creativity and a niche for automotive brands to the forefront. His illustrious agency career has catered to titans like Toyota, Mazda, Kia, and Lexus. This fusion of creativity, technology acumen, and automotive passion birthed Rideview, Kim’s specialized CGI automotive studio, integrated into the studio’s repertoire.
REELated:
A constellation of creative brilliance populates WORKPRODUCT’s roster, encompassing Directors Matt Boman, Tommy Wooh, Blackmilk, and Mtedaciek Sokalski, VFX & Animation Studios Rocketlab and Proper, Automotive visualization studio Rideview, Audio collective Dynamite Laser Beam, Animation studios Yatta Studio and Papaton, and Animation Director Warcat.
Holley envisions WORKPRODUCT as more than a traditional production company. “We set out to craft a diverse array of creative talent and a flexible business model that seamlessly adapts to a spectrum of brand client needs. From inception to post-production, our extensive roster empowers us to curate bespoke creative teams for any challenge. We are not confined by norms; instead, we shatter conventions, daring to tread uncharted territories.”
WORKPRODUCT’s launch heralds a new era of innovation, where creative boundaries are pushed, norms are challenged, and possibilities are boundless. As the spotlight shines on this multidisciplinary powerhouse, the industry can anticipate a renaissance in brand storytelling and visual enchantment.
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