Rakish is making waves with the announcement of a revamped sales force, redefining its approach to sales and representation. With the promotion of Chiara Useche to the role of Head of Sales / Creative Producer and a strategic shift in their representation across the West Coast and Midwest, Rakish is poised to harness new synergies and drive growth.
Chiara Useche, the newly appointed Head of Sales / Creative Producer, brings a compelling blend of dynamism and holistic perspective to Rakish’s sales strategy. Observing the intricate dance between the financial and artistic realms, Useche envisions her role as a bridge-builder, infusing innovation into the confluence of business and creative growth through the medium of film craft. Her background, spanning roles in advertising, executive production, and graphic design, equips her with a multifaceted understanding of the industry’s landscape.
Originating from Colombia, Useche’s nimble approach and innate knack for people and sales strategy position her as a catalyst for Rakish’s renowned roster of directors. One of her primary objectives is to cultivate new and impactful relationships with two esteemed representatives: Hero Mgmt. on the West Coast and Nikki Weiss & Co. in the Midwest. Both representatives are recognized for their adeptness in talent placement and align seamlessly with Rakish’s vision.
Under Useche’s guidance, Rakish’s sales structure is set to be a proactive force, consistently seeking opportunities to contribute to the industry while remaining steadfast in its mission to satiate the artistic yearnings that drive the company. Her goal is to create a harmonious blend of artistry and business acumen, resulting in positive industry impacts.
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Preston Garrett, who recognized Chiara’s immense potential from the start, is confident in her ability to steer Rakish towards even greater accomplishments. He acknowledges her as the embodiment of Rakish’s spirit and anticipates that her leadership will be marked by a seamless fusion of creativity and strategic foresight.
“Chiara has been the pulse of Rakish since early 2020, infusing the company’s history, present, and future with a unique and passionate vision. Her evolution into this pivotal role feels both organic and inevitable. Chiara’s journey within Rakish represents alignment in its purest form, and I am genuinely thrilled about her next step; it’s a perfect fit in every sense.”
Rakish’s sales force transformation, led by Chiara Useche, is poised to usher in a new era of creativity, growth, and impactful collaborations. With a visionary at the helm and strategic partnerships on the horizon, Rakish is undoubtedly set to leave an indelible mark on the industry landscape.
Reel 360 News wishes Chiara the best of luck in her new role.
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