Making Times Square Wonderful

The Wonderful Company One Times Square Billboards3

Who doesn’t like gawking at many of the billboards that hang in Times Square?

Interesting tourist fact, The One Times Square billboards, located at one of the most visited tourist attractions in America, draws an estimated 380,000 pedestrian visitors a day.

Realizing how iconic and attention-getting this stack of digital billboards can be for a brand, The Wonderful Company has taken it a step further and taken over all of them – with all of their brands.

ALSO READ: Teleflora thanks moms for their unconditional love

“Now more than ever, consumers are looking for healthy snacks that taste good. We are investing in connecting our brands together to help consumers make better choices,” said Adam Cooper, senior vice president of marketing at The Wonderful Company.

Think of it as the MCU for healthy snacks. Or in this case WSU (Wonderful Snacking Universe).

Cooper adds, “Times Square is one of the world’s most visited tourist attractions and has an unparalleled gravitas and prestige. The take-over of One Times Square will act as a national megaphone that will spread the word about our high quality, healthy and iconic brands.”

The brand has invested $1 billion in marketing over the last decade, driven by $100 million in research and consumer insights that has catapulted their iconic brands namely Halos, Pistachios and POM to become some of America’s No. 1 snack brands that consumers love and are willing to pay a premium for.

Each year, half of the country enjoys more than a billion servings of Wonderful products, and 52 percent of the U.S. has purchased a product. The One Times Square Takeover will last until October 2019.

Source: The Wonderful Company

The Wonderful Company One Times Square Billboards3

Who doesn’t like gawking at many of the billboards that hang in Times Square?

Interesting tourist fact, The One Times Square billboards, located at one of the most visited tourist attractions in America, draws an estimated 380,000 pedestrian visitors a day.

Realizing how iconic and attention-getting this stack of digital billboards can be for a brand, The Wonderful Company has taken it a step further and taken over all of them – with all of their brands.

ALSO READ: Teleflora thanks moms for their unconditional love

“Now more than ever, consumers are looking for healthy snacks that taste good. We are investing in connecting our brands together to help consumers make better choices,” said Adam Cooper, senior vice president of marketing at The Wonderful Company.

Think of it as the MCU for healthy snacks. Or in this case WSU (Wonderful Snacking Universe).

Cooper adds, “Times Square is one of the world’s most visited tourist attractions and has an unparalleled gravitas and prestige. The take-over of One Times Square will act as a national megaphone that will spread the word about our high quality, healthy and iconic brands.”

The brand has invested $1 billion in marketing over the last decade, driven by $100 million in research and consumer insights that has catapulted their iconic brands namely Halos, Pistachios and POM to become some of America’s No. 1 snack brands that consumers love and are willing to pay a premium for.

Each year, half of the country enjoys more than a billion servings of Wonderful products, and 52 percent of the U.S. has purchased a product. The One Times Square Takeover will last until October 2019.

Source: The Wonderful Company