Teleflora’s in-house agency, The Wonderful Agency, have teamed up with director Jamie McCelland to create a wonderfully humorous spot that pays matriarchs for Mothers Day.
The new spot coincides with the world’s leading floral delivery services introduction of its new Mother’s Day bouquet collection.
Titled “Love Like a Mother,” the humorous 55-second spot highlights a series of scenarios ranging from mundane activities to major milestones where strangers jump in and have intensely endearing reactions – like a mom would display toward her own children.
From wiping our runny noses, to rooting for us on the sidelines or reassuring us when we’re uncertain, these hilarious situations underscore the strong bond children have with their moms and why that level of affection only feels natural coming from that very special woman in our lives. Watch the :55-second version below:
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“As a mother, the things we are willing to say and do in support of our children knows no bounds,” said Amber Justis, executive creative director of Wonderful Agency. “As it turns out, nothing better exemplifies the uniquely unconditional quality of a mom’s love than watching other people try to Love Like a Mother.”
“The level of authenticity and vulnerability we experience with Mom is unmatched. She is our anchor and the first person we turn to when we need emotional support,” said Danielle Mason, vice president of consumer marketing at Teleflora. “This Mother’s Day, we hope consumers love out loud and express the unique feelings only they share with Mom in ways that make her feel truly special.”
The spot will be shown across YouTube, Facebook, Instagram, and programmatic targeting on connected TV and desktop.
Credits
Client: Teleflora
President: Jeff Bennett
Vice President, Consumer Marketing: Danielle Mason
Senior Manager, Product Marketing: Scott Price
Agency: Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Darren Moran
Executive Creative Director: Amber Justis
Executive Producer: Thomas Sann
Art Director: Savannah Bradford
Copywriter: Jameson Miller
SVP, Managing Director: Lori Hobson
Senior Project Manager: Demetrius Pace
Production Company: White Elephant
Owner: Megan Gutman
Head of Production: Samantha Clements
Director: Jamie McCelland
Director of Photography: Josh Fisher
Line Producer: Megan Gutman
Post Production: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Andrew Oleck Post Producer: Jane Hutchins
Colorist: Jonny McPheeters
VFX Artists: Austin Hickman-Fain & Andrew Oleck
Graphics: Andrew Oleck
Mix: Eleven Sound
Audio Mixer: Jeff Payne
Source: Teleflora
