Teleflora thanks moms for their unconditional love

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Teleflora’s in-house agency, The Wonderful Agency, have teamed up with director Jamie McCelland to create a wonderfully humorous spot that pays matriarchs for Mothers Day.

The new spot coincides with the world’s leading floral delivery services introduction of its new Mother’s Day bouquet collection.

Titled “Love Like a Mother,” the humorous 55-second spot highlights a series of scenarios ranging from mundane activities to major milestones where strangers jump in and have intensely endearing reactions – like a mom would display toward her own children.

From wiping our runny noses, to rooting for us on the sidelines or reassuring us when we’re uncertain, these hilarious situations underscore the strong bond children have with their moms and why that level of affection only feels natural coming from that very special woman in our lives. Watch the :55-second version below:

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“As a mother, the things we are willing to say and do in support of our children knows no bounds,” said Amber Justis, executive creative director of Wonderful Agency. “As it turns out, nothing better exemplifies the uniquely unconditional quality of a mom’s love than watching other people try to Love Like a Mother.”

“The level of authenticity and vulnerability we experience with Mom is unmatched. She is our anchor and the first person we turn to when we need emotional support,” said Danielle Mason, vice president of consumer marketing at Teleflora. “This Mother’s Day, we hope consumers love out loud and express the unique feelings only they share with Mom in ways that make her feel truly special.”

The spot will be shown across YouTube, Facebook, Instagram, and programmatic targeting on connected TV and desktop.

Client: Teleflora
   President: Jeff Bennett
   Vice President, Consumer Marketing: Danielle Mason
   Senior Manager, Product Marketing: Scott Price

Agency: Wonderful Agency
   President: Michael Perdigao
   Chief Creative Officer: Darren Moran
   Executive Creative Director: Amber Justis
   Executive Producer: Thomas Sann
   Art Director: Savannah Bradford
   Copywriter: Jameson Miller
   SVP, Managing Director: Lori Hobson
   Senior Project Manager: Demetrius Pace

Production Company: White Elephant
   Owner: Megan Gutman
   Head of Production: Samantha Clements
   Director: Jamie McCelland
   Director of Photography: Josh Fisher
   Line Producer: Megan Gutman

Post Production: HutchCo Technologies
   Editor: Jim Hutchins
   Assistant Editor: Andrew Oleck                                            Post Producer: Jane Hutchins
   Colorist: Jonny McPheeters
   VFX Artists: Austin Hickman-Fain & Andrew Oleck  
   Graphics: Andrew Oleck
   Mix: Eleven Sound
   Audio Mixer: Jeff Payne

Source: Teleflora