Feel that gust of wind? Might have been Wieden+Kennedy New York swooping down on yet another Chicago agency and flying off with the account.
Now, Ad Age is reporting that the agency will begin working on creative for Anheuser-Busch InBev’s Michelob Ultra starting next year. The agency has been working on Bud Light since 2015.
Bud Light is the nation’s top-selling beer brand. That said, its sales have been falling for years. Michelob Ultra is a light beer brands that is actually growing.
According to the Ad Age story, the brand finished last year as the nation’s fifth-largest beer brand after shipments jumped 14 percent.
While the shop is expected to play a significant role, the article reports incumbent FCB Chicago will remain involved. The extent of the agency’s involvement was not defined.
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The win is another major pickup for Wieden+Kennedy. But it’s not a complete pity party for FCB.
The agency will still be responsible for the brand’s Super Bowl effort but will also work on AB InBev’s “beyond beer” brands, which include Bon & Viv spiked seltzer and its Ritas line of flavored malt beverages according to people familiar with the matter.
Watch the skies, Chicago agencies. Watch. Those. Skies.
SOURCE: Ad Age
