With March Madness in full swing, Priceline is launching a new campaign designed to get Gen Zers to stop doomscrolling on their phones and start dreamscrolling for dream vacations. The travel booking giant is jumping on the growing trend of endlessly browsing vacation content without ever booking a trip—by showing that bucket-list destinations are more affordable than people think.
Kaley Cuoco Returns to Inspire Travelers
Priceline’s latest ads, created by Miramar, feature actress Kaley Cuoco as a whimsical travel guru, shaking people out of their daydreams and into action. In the debut spot, a basketball fan envisions himself courtside at a high-stakes game, only to be jolted back to reality when Cuoco, floating inside a spinning basketball She asks, “Are you dreaming about the big game?”
“I’ve wanted to go since I was a kid,” the man replies — only to magically transform into his younger self.
Cuoco urges him to check out Priceline for the best deals, and in an instant, he vanishes, implying he’s woken up to book his trip.
“Travel safe, man… child,” Cuoco quips as the spot comes to a close. Watch below:
“I love being part of Priceline’s mission to help people turn dream trips into reality,” Cuoco said. “This campaign is all about reminding travelers that their ‘happy place’ is just a flight, a hotel, and a deal away.”
‘Buzzer Beater’ Deals Bring Fans Closer to the Madness
Priceline is rolling out exclusive Buzzer Beater deals for college basketball fans eager to follow their teams through the tournament. The limited-time offers include up to $250 off hotels in tournament host cities, with discounts increasing as teams advance. From March 25 to April 6, fans can score major savings on travel to destinations like Atlanta, Indianapolis, San Antonio, and Tampa.
“Travel has the power to turn dreams into reality, and with Priceline, that reality is more accessible than ever,” said Lesley Klein, SVP, of Strategy and Brand Marketing at Priceline. “This campaign is all about breaking down the barriers that keep people on the sidelines – whether that’s cost, hesitation, or just the feeling that travel is out of reach. By delivering unbeatable deals and exciting partnerships, we’re making it easier than ever for travelers to stop dreaming and start going.
Adding to the excitement, Priceline is upgrading students and educators with .edu email addresses to VIP Gold status through the end of 2025, unlocking even more exclusive travel discounts.
Priceline and DraftKings Unveil the ‘Dream It, Book It Bracket’ Challenge
The travel brand is also teaming up with DraftKings for a unique bracket challenge, where players can predict tournament outcomes for a shot at a $50,000 cash prize. In a first-of-its-kind twist, each matchup will display real Priceline hotel deals in the competing teams’ cities, reinforcing the campaign’s message: stop scrolling and start booking.
To enhance the experience, Priceline has also partnered with SB Nation and Thrillist to create game-day city guides, offering sports fans curated itineraries to make the most of their trips.
Priceline’s new campaign will run across TV, digital, and social media platforms, including takeovers on Meta, TikTok, YouTube, Peacock, and more. Additional elements include influencer partnerships, podcast ads, and ongoing social content designed to engage and entertain travelers throughout the year.
CREDITS:
BRAND: Priceline
AGENCY: Miramar
MEDIA AGENCY: PhD
PR: Small Girls PR
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