Velveeta introduces ‘creamy’ skin care line

(Another April Fool’s prank from Velveeta)

Last year when the Coronavirus pandemic began shutting down the country, many brands shied away from releasing their annual April Fool’s Day pranks. This year is a different story as some brands, including Outback, Lego, Bud Light Seltzer, jumped back on the trend. Velveeta also joined the group with their own joke.

A self-care skin care line. Yum.

The company shared a video on social media to promote its new line of beauty products, including a daily moisturizer ($35), night cream ($50) and serum ($40).

“Feel the magnificence of melty moisturization. Breathe in the bliss. The creaminess of Velveeta, now in skin care. V by Velveeta,” a voice announced on the company’s prank video.



Doubling down on the joke, Velveeta also created a waitlist where users can submit their name and email in order to be notified when the products are available for purchase.

Brings a whole new meaning to grilled cheese.

CREDITS:

CLIENT: Kraft Heinz

AGENCY: VMLY&R

  • Aaron Evanson, Executive Creative Director
  • Jeff Beck, Creative Director
  • Nok Sangdee, Creative Director
  • Andi Tonis, Senior Art Director
  • Bryan Hradek, Senior Copywriter
  • Jonathan King, Director, Client Engagement
  • Kat Yahner, Senior Account Manager
  • Erica Koenig, Account Manager
  • Melissa Barany, Executive Producer
  • Jeff Piper, Senior Producer
  • Freddie Wise, Senior Print Production Manager
  • Lisa Stevens, Director of Business Affairs
  • Michael Niemczyk, Associate Connections Director
  • John Sabine, Connections Manager
  • Sophie Higdon, Associate Strategist

PRODUCTION COMPANY: One at Optimus

  • Director: Max Moore
  • National Director of Sales: Tim Jacobs
  • Head of Production: Dave Buehrle
  • Line Producer: Sydney Thomson

EDIT: Optimus

  • Editor: Matt Glover
  • Assistant Editor & Color: Margo Hess
  • Senior Audio Engineer: Marina Killion
  • Executive Producer: Tracy Spera
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