For April Fool’s Day, brands such as Velveeta, Bud Light and others trotted out their pranks. For the Reel 360 team we loved Deutsch New York’s attempt for Outback’s and their “Lipsteak Collection.” Talk about looking dee-lish.
With six fashion forward colors like The Rarest of Them All, Prefer Not to Share My Medium Rare and Kiss and Medium Well, we kinda wish Outback’s Lipsteak collection wasn’t just a prank. Seriously, how do you resist – Char Me Up, Scotty? See their tweet below:
Deutsch NY also designed Outback’s limited edition Steak Wear Swag – snuggly and delicious looking sweatsuits great for when ordering delivery, working from home and staying comfy.
Steak Wear Swag’s bold design options included Sizzlin’ Steak Sweats, The Bloom Suit, and Looking Like an Entrée set.
The Lipsteak collection will be seen across Outback’s social media channels. We throw no… shade… at this prank.
CLIENT: Outback Steakhouse
DIRECTOR, MARKETING COMMUNICATIONS: Kim Morales
AGENCY: Deutsch, New York
- CHIEF CREATIVE OFFICER: Dan Kelleher
- CREATIVE DIRECTOR: Jeff Kopay
- ART DIRECTOR: Alex Ebright
- COPYWRITER: Lindsay McParlane
- ASSOCIATE DIRECTOR, STRATEGY: Alexis Madison
- ACCOUNT DIRECTOR: Trisha O’Connor