Uber Eats is back with a frightful twist this year in its “Don’t Let Halloween Sneak Up On You” campaign. Created with agency Rethink and directed by Jeff Low at Biscuit Filmworks, this campaign taps into the fear of last-minute holiday shopping, with a horror-inspired flair that highlights Uber Eats’ range of treats and costumes available right to your door—and discounts of up to 50% off on Halloween candy and supplies.
Embracing the spooky season, the brand uses classic horror creatures of the night, jump scares and dark humor, to capture viewers’ attention, encouraging them to prepare for Halloween before it’s too late. In the spot below, we’re in a kitchen as a woman unpacks her Uber Eats bag and she suddenly receives visitors. Watch below:
We’re excited to help make Halloween prep a little less scary with Uber Eats,” said Georgie Jeffreys, head of marketing at Uber, North America. “We’ve got you covered, from last-minute costumes from Spirit Halloween to sweet treats right to your doorstep from Costco, just in time for the festivities.”
“We love Uber’s excitement to embrace the spooky – and the hilarious. Creatively, that took us to some fun places and we enjoyed putting our own fresh spin on a genre we all love this time of year,” added Tara Lawall, chief creative officer at Rethink.
To bring the Halloween monsters to life, Uber Eats collaborated with the creature studio Onyx, which used practical effects to create eerily realistic ghouls and goblins. The campaign runs across TV, OLV, CTV, and various social media platforms, including TikTok, Snapchat, and Pinterest, reaching audiences wherever they might be sneaking in a scare.
The campaign, part of Uber Eats’ “Get Almost Almost Anything” brand platform, emphasizes the convenience of grabbing last-minute items for a seamless Halloween experience, even for the most procrastinating shoppers.
CREDITS:
BRAND – Uber Eats
- Vice President: David Mogensen
- Head of Marketing: Georgie Jeffreys
- Growth Marketing: Ana Lazareff
- Marketing Manager: Kirsten Cave
- Marketing Manager: Ariel Gold
- Executive Creative Director: David Kim
- Creative Director: Nina Golik
AGENCY – Rethink
- Chief Creative Officer: Tara Lawall
- Chief Strategy Officer: Sean McDonald
- Chief Operating Officer: Caleb Goodman
- Chief Creative Officer: Daniel Lobaton
- Group Creative Director: Loretta Lau
- Creative Director: Ross Wolinsky
- Associate Creative Director: Gabriel Sehringer
- Art Director: Anna Cevallos
- Copywriter: Paula GeteAlonso
- Executive Creative Director: Rich Greco
- Designer: Carolina Sanchez
- Designer: Brandon Methner
- Strategy Director: Nicole Rajesky
- Strategy Director: Asher Stamell
- Head of Client Services: Kate Naylor
- Account Director: Karley Edwards
- Account Supervisor: Michael Watkins
- Project Manager: Hannah Welch
- Head of Production: Laura Rioux
- Executive Producer: Jason Heller
- Executive Producer: Emily Green
- Integrated Producer: Venus Pun
- Retoucher: Kostas Loukopoulos
- Retoucher: Justin Chan
- Artist: Alex Fleming
- Artist: Dustin Gamble
- Artist: Todd Bennett
- Artist: Carl DeVouge
PRODUCTION COMPANY – Biscuit Filmworks
- Director: Jeff Low
Post Production / VFX: Company 3 LA
EDIT: Arcade Edit
REELated:
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