M&M’s has teamed up with Ring for a playful Halloween campaign, giving trick-or-treaters a unique experience this spooky season. With a focus on bringing some candy-coated fun to doorsteps across the UK, Ring users can now greet visitors with a selection of humorous and festive Quick Replies voiced by Red, the iconic M&M’S mascots
Through this limited-time promotion, trick-or-treaters will be in for a surprise, as they’re asked to complete various lighthearted challenges, like shaking like a skeleton or riding an imaginary broomstick, before they can get their treats. This fun twist aims to turn the tables on Halloween traditions by making the trick part of the trick-or-treat a little more interactive.
Quick Replies from Red on Ring Video Doorbell include:
“Hey it’s Red here, M&M’S spooks-candy. If you want that treat, then the trick’s on you. Shake like a skeleton and drop me a head, shoulders, knees and toes…Ok funny bones!…I’ll be right there.”
“Hey it’s Red here, M&M’S spooks-candy. How about a trick for your treat? Let’s see you ride an invisible broomstick like a pro….hahah, you’ve raised my spirits… I’m on my way”
“Hey it’s Red here, M&M’S spooks-candy.. This Halloween the trick’s on you! If you want your treat you’re gonna have to boogie like a bat! … come on flap those wings….I’m on my way)” Watch below:
The brand is also encouraging Ring users to share these surprising interactions on social media, enhancing the campaign’s visibility through user-generated content and influencer partnerships. The brand is also extending the campaign through various media channels, ensuring it reaches a wide audience.
The partnership will be active from October 1 to November 4, 2024, with a promotional push across social media, paid media, and collaborations with content creators. The campaign aims to deliver over 10 million impressions.
CREDITS:
BRAND – M&M’s
AGENCY: T&Pm
MEDIA:
- Essence Mediacom
- VML UK
- Born Social
PR: Ketchum UK
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