Shoe Carnival, Inc. has launched a new back-to-school campaign with actor, television host, and entrepreneur Terry Crews that kicks off the company’s biggest season of savings on top footwear brands, customer giveaways, and community giving.
The tongue-in-cheek campaign, created by McCann Detroit, features a different side of Crews, famous for his megawatt smile and muscular physique. In his role as “Spokesfeet” the spots feature Crews’ less famous – and less expensive – feet, celebrating Shoe Carnival’s ability to pass savings onto its customers with the best back-to-school deals on top brands like Nike, HEYDUDE, adidas and more.
“Terry was a natural choice for our campaign,” said Mark Worden, President and Chief Executive Officer of Shoe Carnival. “He grew up in a family that, like Shoe Carnival customers, understood the importance of value. Terry also shares our value of community engagement, including his longtime relationship with our back-to-school partner, the Boys & Girls Club of America.”
The collaboration with Shoe Carnival is a natural one for Crews, who grew up in the Midwest and has focused much of his charitable giving on youth causes. Watch below:
REELated:
“I’m thrilled to partner with Shoe Carnival to help put cool shoes within reach for all families as they gear up for another school year,” said Terry Crews. “Growing up in Flint, Michigan, I know first-hand how important shoes are for kids and how much saving on those shoes matters to hardworking families.”
A Back-to-School Season Filled with Savings, Giveaways and Giving Back
Shoe Carnival offers something for everyone this back-to-school season with big savings in-store and online, chances to win cash and prizes in-store every day, and a Round Up at the Register program supporting the Boys & Girls Club of America.
Terry Crews Megastar Giveaway
Shoe Carnival’s Terry Crews Megastar Giveaway sweepstakes gives shoppers a chance to win more than $1 million in cash and prizes. From July 18 – Sept. 5, shoppers who purchase three or more pairs of shoes in any Shoe Carnival store can spin the Spin ‘N Win Wheel for a chance at cash and prizes including the grand prize, a $15,000 Cash Card and an opportunity to meet Terry Crews in Los Angeles. For rules, visit megastargiveaway.com.
Round Up at the Register
For the third consecutive year, Shoe Carnival and its customers are supporting the Boys & Girls Club of America (BCGA) through the retailer’s Round Up at the Register giveback program which supports various community organizations throughout the year. This back-to-school season Shoe Carnival customers have the choice to roundup their total to the nearest dollar at check-out to support the BGCA.
For more information about the back-to-school season at Shoe Carnival visit shoecarnival.com.
CREDITS:
CLIENT: Shoe Carnival, Inc.
· President and CEO: Mark Worden
· VP, Marketing: Matt Haracz
· Sr Director, Creative and Store Experience: Todd Beurman
· Director, Integrated Marketing: Roberto Berlanga
AGENCY: McCann Detroit
· Chief Creative Officer: Brad Emmett
· EVP / Executive Creative Director: Rob Legato
· Creative Director (Art): Michelle Musallam
· Creative Director (CW): Nick Marine
· Executive Producer: Hafeez Saheed
· Producer: Skylar Healy
· Business Manager: Deb Sliva
· President: James Ward
· EVP / Executive Account Director: Tim Galvin
· Sr Account Supervisor: Marika Burdalas
· Production Co/Director: Hungry Man/Dave Laden
· Editorial: Cosmo Street/Tom Scherma
ACTIVATION: Momentum Worldwide
· SVP / Head of Music, Entertainment and Esports: Glenn Minerley
· Director of Compliance: Robyn Tenholder
· Sr. Business Manager: Saumbera Wiedenmannott-Hopper
