The Tennessee Education Lottery Corporation presents its latest campaign, “Instant Games,” created by agency BUNTIN. Known for their iconic games, the Tennessee Education Lottery’s “Instant Games” offer instant fun, as depicted in the new campaign.
The creative portrays a focus group featuring characters from various Instant Games, such as prospectors, pirates, and metallic mimes. As they gather to discuss their games, the lively discussion quickly descends into chaos, leaving even the moderator in distress.
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The fun ad highlights the diverse range of Instant Games that offer “game-changing fun” and reminds all players aged 18 and above that there’s a game—and potential winnings—waiting for them. Watch below:
REELated:
The Tennessee Education Lottery has a history of raising over $7 billion for education programs in the state, providing scholarships and grants to more than 2 million students. BUNTIN, based in Nashville, has been a creative partner for the Tennessee Education Lottery, contributing award-winning campaigns to support education funding in the state.
CREDITS:
BRAND: Tennesse Education Lottery
- President & CEO: Rebecca Paul
- EVP, Advertising & Marketing: Lou Ann Russell
- Vice President, Advertising: Erica Huss
AGENCY: BUNTIN
- President/CCO: Dave Damman
- VP/Executive Producer: Danielle Keenan
- EVP/Executive Creative Director: Ray Reed
- Sr. Creative Lead: Will Cauthen
- Shop Designer: Hunter Ractliffe
- Copywriter: Mike Harrell
- SVP, Director of Brand Management: Brook Dore
- Sr. Brand Manager: Grace Jones
- Associate Brand Manager: Morgan Beaty
PRODUCTION COMPANY: 8th Street Productions
- Director: Jon Nowak
- Editor: Andy Peters (Open Water Post)
- Color: Jimmy Cadenas (Crooked Hat Color)
- Audio: Npall
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