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Zales x Sweethearts turn Valentine’s nostalgia into self-love keepsakes
  • Valentine's Day

Zales x Sweethearts turn Valentine’s nostalgia into self-love keepsakes

By Reel 360 Feb 13, 2026
This Valentine’s Day, Zales tapped into pure nostalgia and transformed it into something far more enduring with the candy maker Spangler Candy Company, which owns Sweethearts...
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Zales makes contract for stealing own gift back
  • HOLIDAY SPIRIT

Zales makes contract for stealing own gift back

By Reel 360 Dec 15, 2025
Zales is leaning into a familiar holiday truth with “It’s Actually For Me,” a playful new activation that acknowledges the temptation to keep an excellent gift for yourse...
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Zales x Chloe Fineman troll lazy holiday gifts
  • HOLIDAY SPIRIT

Zales x Chloe Fineman troll lazy holiday gifts

By Reel 360 Nov 24, 2025
Zales is officially calling out the biggest, most significant holiday cop-out gift of all time: the scented candle. In a playful new campaign created with Anomaly New York, the...
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Kay, Jared and Zales unveil 2022 collection during Bridal Tea Party
  • REEL BUSINESS

Kay, Jared and Zales unveil 2022 collection during Bridal Tea Party

By Joia DaVida May 5, 2021
Recently, Reel 360 had the privilege of sitting in on a Virtual Bridal Tea Party for Kay, Jared, and Zales hosted by Toni Zehrer, Signet Senior Vice President and Chief Merchan...
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