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DOMO director André Stringer elevates Under Armour’s Project Rock
  • REEL NEW YORK

DOMO director André Stringer elevates Under Armour’s Project Rock

By Reel 360 Nov 14, 2023
Creative collaboration powerhouse, DOMO, has taken the lead in a groundbreaking year-long campaign for Under Armour's Project Rock athletic apparel line, featuring none other ...
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Female soccer players “Armour Up” in new video
  • SPORTS

Female soccer players “Armour Up” in new video

By Reel 360 Jul 16, 2023
Culture-defining production house Fela has produced a new music video for Under Armour, titled “Armour Up,” directed by Kat Webber. Timed to the FIFA Women’s Wor...
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Under Armour calls on athletes to protect the house
  • REEL LA

Under Armour calls on athletes to protect the house

By Reel 360 Mar 20, 2023
Do you remember Under Armour’s Protect This House battle chant that took sports culture by storm 20 years ago? Well, Protect This House is back, and spoiler alert (!)–it’...
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Brands react after a weekend of Floyd protests
  • National

Brands react after a weekend of Floyd protests

By Colin Costello Jun 1, 2020
As America raged this past weekend, making it loud and clear that it has had enough of police brutality targeted at Black people, major brands, networks and ad agencies took to...
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