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Blue Moon turns 30—and “Orange” gets new name
  • REEL NEW YORK

Blue Moon turns 30—and “Orange” gets new name

By Reel 360 Sep 14, 2025
To mark three decades of citrus-kissed pints, Blue Moon is having a little fun with language. The brand is “officially” rebranding orange as BlueMoonGarnish—a cheeky nod ...
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Tubi’s more popular than divorce, babies and Old Faithful
  • Reel Ad of the Week

Tubi’s more popular than divorce, babies and Old Faithful

By Colin Costello Jun 5, 2024
Tubi, the Fox-owned streaming service, is making a bold claim: it’s more popular than wall-mounted dual-actuating drinking fountains. This quirky statement is part of a new, ...
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Topo Chico wants to ‘rent’ your VM for hard seltzer
  • REEL NEW YORK

Topo Chico wants to ‘rent’ your VM for hard seltzer

By Reel 360 May 10, 2024
Let's be real. When was the last time you updated your Voicemail greeting? Mischief @ No Fixed Address found that of 1,000 21+ respondents, 76% don’t update their voicemail r...
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Mischief brews Peet’s Coffee campaign for the People
  • REEL NEW YORK

Mischief brews Peet’s Coffee campaign for the People

By Reel 360 Sep 19, 2023
In a world where coffee orders have become increasingly complex and intricate, Peet's Coffee, a brand that played a pivotal role in pioneering the craft coffee revolution in t...
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Simply Spiked Peach makes juicy late-night calls
  • Reel Ad of the Week

Simply Spiked Peach makes juicy late-night calls

By Reel 360 Mar 22, 2023
Late-night texting doesn’t always pan out but Juicy Calls deliver. Simply Spiked Peach is partnering with comedian Ron Funches in a new campaign to help deliver late-night "...
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Shutterfly is making a thing out of new brand campaign
  • REEL NEW YORK

Shutterfly is making a thing out of new brand campaign

By Reel 360 Oct 1, 2021
When was the last time you thought about Shutterfly? For me, it's been a minute and I actually have a ton of photos stored there. Well, the leading e-commerce retail and manufa...
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Bianca Guimaraes, Kevin Mulroy ready for Mischief
  • REEL MOVES/NEW YORK

Bianca Guimaraes, Kevin Mulroy ready for Mischief

By Reel 360 Jul 13, 2020
Two-month-old agency, Mischief @ No Fixed Address, has announced the hiring of Bianca Guimaraes and Kevin Mulroy as Executive Creative Directors and Partners. The two leave B...
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