Let’s be real. When was the last time you updated your Voicemail greeting? Mischief @ No Fixed Address found that of 1,000 21+ respondents, 76% don’t update their voicemail recording regularly and 44% haven’t updated their voicemail recording in years.
Topo Chico Hard Seltzer and actor and comedian, Ben Schwartz, have opted to refresh and spring clean neglected phone greetings by renting voicemail messages. The reward for fans is free Topo Chico Hard Seltzer and 10 lucky US fans of legal drinking age will also win a personalized voicemail greeting from Schwartz. The reward for Topo Chico Hard Seltzer is free advertising.
“When’s the last time you updated your voicemail message? I’m guessing it’s been a minute,” stated Schwartz. “That’s why Topo Chico Hard Seltzer and I have partnered up to help people refresh their outdated (and probably cringey) voicemails. And if you’re lucky, you may just get yours updated by me.” Watch below:
REELated:
Howard Finkelstein, GCD at Mischief, commented: “Topo Chico is a long established, effortlessly cool brand, so their Hard Seltzer has a chance to stand out from the sea of sameness the category is known for. Hello Topo Chico Hard Seltzer is all about refreshment when you need it most. Whether it’s a hot summer party, or your voicemail message that hasn’t been updated since the early 2010s.”
Until the end of Monday, May 13, US fans can visit hellotopochico.com to select their favourite pre-written message to record as their new voicemail. The first 50 entrants each weekday will receive Topo Chico Hard Seltzer (in the form of a US$36 payment) and will be entered for a chance to win the grand prize of the Ben Schwartz voice recording.
The hard seltzer also welcomes hard seltzer fans to say “hello” to its newest flavor, Oasis Cherry, and a refreshed variety pack with a colorful and bold new look to match the flavors inside.
“Our new Cherry Oasis flavor coupled with a refreshing look and authentic creative campaign will help us stand out in the category,” said Brittany Norris, Marketing Director. “We’re giving drinkers new reasons to say ‘Hello Topo Chico Hard Seltzer,’ just in time for seltzer season.”
The full campaign covers English and Spanish across TVC, OLV, OOH, social, and retail channels. It also invites hard seltzer fans to say “hello” to its newest flavor, Oasis Cherry.
CREDITS:
BRAND: Topo Chico (Molson Coors Beverage Company)
- Elizabeth Hitch: Vice President of Above Premium Flavor, MCBC
- Joy Ghosh: Vice President of Above Premium Flavor, MCBC
- Brittany Norris: Marketing Director, Topo Chico Hard Seltzer
- Allison Wallin: Senior Marketing Manager, Topo Chico Hard Seltzer
- April Roberts: Marketing Manager, Topo Chico Hard Seltzer
- Adrian Gobeli: Associate Marketing Manager, Topo Chico Hard Seltzer
The Coca-Cola Company
- Dan White: Chief of New Revenue Streams, Red Tree Beverages
- Jenny Dowdy: VP of Alcohol, Red Tree Beverages
- Michelle Kisner: Director of New Revenue Streams, Red Tree Beverages
- Roberto Goizueta: Associate Brand Manager, Red Tree Beverages
Creative Agency: Mischief @ No Fixed Address
- Greg Hahn: Co-Founder & CCO
- Bianca Guimaraes & Kevin Mulroy: ECDs & Partners
- Ross Fletcher: Group Creative Director, Art Director
- Howard Finkelstein: Group Creative Director, Copywriter
- James Leake: Associate Creative Director, Art Director
- Dylan Wagman: Associate Creative Director, Copywriter
- Will Dempster: EVP, Production
- Tati Lanier: Senior Producer
- Elly Lupi: Business Affairs Manager
- Jeff McCrory: Head of Strategy
- Nimisha Jain: EVP, Strategy
- Oliver McAteer: Head of Development & Partner
- Kerry McKibbin: President & Partner
- Alison Whisenant: Managing Director
- Nicole de Ravel: Account Director
- Genesis Vega-Arboleda & Eva Russa: Account Executives
EDIT/POST: Cartel
- Colleen McKay & Tony Wang: Editors
- Kai Yu: Animator
- Lauren Bleiweiss: Managing Director
- Evyn Bruce: Executive Producer
- Jen Tremaglio: Post Producer
Audio: Wave Studios
- Isaac Matus, Audio Engineer
- Eleni Giannopoulos: Producer
- Vicky Ferraro: Executive Producer
PR: Phaedon
Fulfillment: Merkle
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