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Aviation Gin’s Opening Day spot hits it out of left field—literally
  • SPORTS

Aviation Gin’s Opening Day spot hits it out of left field—literally

By Reel 360 Mar 31, 2025
Just in time for MLB Opening Day (Go Phils!), Aviation American Gin is stepping up to the plate with a new ad that’s as delightfully off-base as it is on-brand. In the 60-...
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Ryan Reynolds’ Maximum Effort finds new freedom after MNTN sale
  • REEL BUSINESS

Ryan Reynolds’ Maximum Effort finds new freedom after MNTN sale

By Reel 360 Mar 10, 2025
Ryan Reynolds’ creative agency and production company, Maximum Effort, is entering a new chapter after separating from performance marketing company MNTN in a strategic sale....
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Heineken Silver brings two bitter “Bubs” together
  • Reel Ad of the Week

Heineken Silver brings two bitter “Bubs” together

By The Geek May 24, 2024
Heineken Silver is on a mission to end bitterness, starting with one of the biggest love-hate relationships in Marvel Studios’ Deadpool & Wolverine. The new world-class l...
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King Charles… err King Carvey encourages adoption for PetSmart
  • REEL PHOENIX

King Charles… err King Carvey encourages adoption for PetSmart

By Reel 360 May 5, 2023
Nonprofit PetSmart Charities, the leading funder of animal welfare in the U.S., has partnered with Ryan Reynolds' Maximum Effort and PetSmart to shine a light on...
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Maximum Effort brings deadvertising to Walking Dead finale
  • Reel Ad of the Week

Maximum Effort brings deadvertising to Walking Dead finale

By Colin Costello Nov 22, 2022
Well, The Walking Dead finally came to an end last weekend after 11 seasons. Some great. Some not so great. But AMC did give Darryl, Judith, Maggie, Negan and Carol a proper se...
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2020 in Review: Our favorite advertising campaigns
  • Year in Review

2020 in Review: Our favorite advertising campaigns

By Colin Costello Jan 1, 2021
It's hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talk...
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