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New book, Taylormaking, offers playbook for brand growth
  • BOOKS

New book, Taylormaking, offers playbook for brand growth

By Reel 360 Oct 3, 2025
With Taylor Swift’s 12th studio album and a new behind-the-scenes film sending Taylormania back into orbit, consumer-behavior expert Ken Hughes wants marketers to stop hummin...
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No more Dixie in Dixie Chicks
  • Music

No more Dixie in Dixie Chicks

By Reel 360 Jun 25, 2020
The Dixie Chicks have dropped the Dixie in their social media pages, when on Thursday morning, their official Twitter handle changed from @dixiechicks to @thechicks. Band...
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SRG study: consumers choose brands “doing good”
  • REEL DENVER

SRG study: consumers choose brands “doing good”

By Reel 360 Apr 27, 2020
The experience of living through the Covid-19 Pandemic has brought forward a growing sense of gratitude and appreciation for those on the front lines, values that consumers say...
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AICP tells brands and agencies to pay up
  • AICP

AICP tells brands and agencies to pay up

By Reel 360 Mar 23, 2020
President and CEO of AICP, Matt Miller, today is saying to brands and agencies you played, now it's time to pay. According to the AICP head, one of the most immediate and grav...
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Brand Storytelling wraps 5th Sundance Film Festival
  • Sundance

Brand Storytelling wraps 5th Sundance Film Festival

By Reel 360 Feb 4, 2020
Brand Storytelling completed its fifth annual BRAND STORYTELLING AT SUNDANCE FILM FESTIVAL from January 22 - 26, 2020. Launched in 2016, this unique "festival within a festival...
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