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Former Marine is a “DieHard” in new advertising
  • REEL DALLAS

Former Marine is a “DieHard” in new advertising

By Reel 360 Jan 18, 2023
In 2020, Advance Auto Parts, a leading automotive aftermarket parts provider, helped relaunch the DieHard brand with an action-packed two-minute film starring Bruce Willis (fam...
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Advance Auto Parts introduces first bilingual spokescharacter
  • REEL DALLAS

Advance Auto Parts introduces first bilingual spokescharacter

By Reel 360 Jul 18, 2022
As Advance Auto Parts prepares to celebrate its 90th “Advanceiversary” this summer, the brand is launching a category first:  a brand campaign featuring its No. 1 fan, Ed ...
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‘Yippee Ki Yay’ Willis is back with DieHard… batteries
  • Reel Ad of the Week

‘Yippee Ki Yay’ Willis is back with DieHard… batteries

By Colin Costello Oct 19, 2020
This Reel Ad of the Week is the bomb. Literally. On Sunday, DieHard brand batteries delivered big time. For the first time, Advance Auto Parts, Inc. brought together DieHard t...
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