What happens when you bring two roastmasters together? We’re about to find out on Super Bowl Sunday as Planters Dry Roasted Peanuts is bringing in Comedy Central’s lead roaster, Jeff Ross, to have some fun at the legume’s expense.
This is going to be nuts!
“When Mr. Peanut called and told me he wanted to be roasted, I almost dropped the phone because I thought he died two years ago. Not only is Mr. Peanut an American legend but he’s got me through some tough times personally, like when I was lonely at the bar or stuck in traffic … so honoring him the only way I know how seemed like a fun idea,” said Ross. “You’ll have to tune in to see if Mr. Peanut can take the jokes or if he finally cracks.”
Watch the game-day spot teaser below:
“No one knows more about the art of roasting than the Planters brand, and there’s no legend more worthy of being roasted than Mr. Peanut,” said Rafik Lawendy, head of marketing, Planters. “We hope our fans will enjoy delicious peanuts and a good laugh on game day.”
Comedy roasts and game-day snacks have one thing in common – the saltier the better. Fans are invited to post their own roast of their favorite snack legend. Join the fun at here and follow Mr. Peanut on Facebook, TikTok, Twitter and Instagram.
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