Ste. Michelle Wine Estates names Team One as AOR

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Following a review, Team One will handle advertising and social campaigns as well as media planning and buying for several Seattle, Washington-based, Ste. Michelle brands, effective immediately. Ste. Michelle began the agency search process in fourth quarter 2019.

“The selection of Team One came after an extensive search through an RFP process of creative agencies which began in the fourth quarter of 2019,” said Francis Perrin, Ste. Michelle Wines Estates’ Chief Marketing Officer. “We met passionate agency teams during our search and were impressed with the caliber of thinking, quality people and love for the Ste. Michelle portfolio of brands from all. Our decision to work with Team One came down to the best fit based on their creative, fresh, and bold ideas that are going to resonate with both our current consumers and the next generation of wine drinkers.”

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Perrin added, “Ste. Michelle and Team One will work together to cut through the ‘sea of sameness’ of the wine industry and achieve our primary objectives— increase sales of our wines and grow the long-term equity of our brands. This partnership will also solidify Ste. Michelle’s position as a leading premium wine company and accelerate our transformation on our journey to become the most modern marketers in the wine industry.”

Julie Michael, Team One Chief Executive Officer, noted: “We were immediately drawn to the Ste. Michelle Wine Estates team because of their creative appetite and ambition for transformational marketing. This iconic portfolio of brands is poised to make several major moves in the market, potentially putting the wine industry on notice. We are honored for this incredible opportunity to demonstrate our long-term brand thinking and integrated capabilities to accelerate SMWE’s growth and achieve enduring impact.”

Ste. Michelle retained the services of Joanne Davis Consulting, NY, NY to assist with the process.

SOURCE: Ste. Michelle

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