SPCSHP, an independent agency of creative specialists, has been appointed as the creative agency of record for American Dairy Queen Corporation (ADQ), a prominent leader in the quick-service restaurant (QSR) industry. This appointment comes after a competitive review process.
ADQ oversees a network of over 7,500 DQ restaurants across 20 countries. The globally recognized food and treat company aims to bring a fresh perspective to its integrated marketing campaigns, with SPCSHP serving as its creative and strategic partner in the U.S. marketplace.
“We immediately liked SPCSHP’s ability to dig in and work to solve business challenges with us. We are excited about the forward-thinking perspective to integrated marketing campaigns that SPCSHP will bring to ADQ,” said Becky Felling, VP of Marketing Communications, U.S. at ADQ. “I have no doubt that the agency’s strategic approach to solving business challenges and social prowess will help us effectively reach and engage our consumers.”
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SPCSHP will be responsible for creative assignments for ADQ, including reestablishing the brand’s food positioning and enhancing the storytelling around its extensive hot food menu. As ADQ seeks to advance its digital sales and growth goals, SPCSHP will assist in developing a long-range national strategy and communications ecosystem, laying the foundation for new multimedia campaigns.
“ADQ, through its DQ restaurants, is known for its leadership in the treat category. We’re thrilled to partner with the brand to ensure fans recognize the great food options it offers through impactful creative and strategic storytelling,” said Ranae Heuer, CEO at SPCSHP. “DQ restaurants have an incredible fan base. We’re looking forward to fostering more DQ fans and advancing digital sales goals together.”
The first creative work resulting from this partnership is set to launch in 2025.
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