Solo Stove has once again partnered with Snoop Dogg for its most ambitious campaign yet, titled “Blunt Marketing.” Known for creating the world’s best-selling smokeless fire pit, Solo Stove aims to drive consumer engagement with a direct and unapologetic approach that’s as bold as its products.
Following the success of their previous collaboration, “Snoop Goes Smokeless,” the new campaign reunites Snoop Dogg with his long-time friend and hip-hop artist, Warren G. The duo shares a “blunt session” in a literal and metaphorical sense, delivering a straightforward message: Solo Stove products are innovative, high-quality, and worth every penny. With a sharp focus on transparency, Snoop Dogg, in his signature style, candidly states, “I’m here because you’re more likely to buy this fire pit because I’m Snoop. Facts.”
The “Blunt Marketing” campaign was developed by Solo Stove in partnership with The Martin Agency and marks the brand’s largest marketing push to date. The integrated campaign will span video, digital, social media, influencer marketing, audio, search, and retail, reaching consumers across major platforms including Thursday Night Football, NFL Ticket, TikTok, Amazon, and Season 26 of The Voice, where Snoop Dogg serves as a coach. Watch below:
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“This campaign dares to cut through the smoke in a way that only Solo Stove can deliver,” said Luana Bumachar, Chief Marketing Officer of Solo Brands. “With Snoop Dogg’s charisma leading the charge, we are pushing boundaries and making a statement: this isn’t just marketing—it’s blunt, direct, and entertaining. And we’re confident because we know our products deliver.”
Mike McGoohan, Chief Growth Officer of Solo Brands and President of Solo Stove, echoed this sentiment, emphasizing the brand’s goal to become the most disruptive force in the outdoor lifestyle industry. “‘Blunt Marketing’ is not just a campaign—it’s a declaration of our growth and innovation,” McGoohan stated. “As we launch three new products this fall, each designed to elevate outdoor living, we reinforce our commitment to quality and our position as a market leader.”
The “Blunt Marketing” campaign is set to run through the rest of the year, positioning Solo Stove at the forefront of consumer-centric outdoor brands.
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