Snoop Dogg has apparently moved on from Gin and Juice to sparkling water. SodaStream, the world’s leading sparkling water maker brand , today unveiled its Holiday 2020 campaign that invites you to enjoy the little important things in life.
This global campaign, which is SodaStream’s largest to date, features hip-hop legend Snoop Dogg, who encourages people to focus on the little things that matter, especially during the holidays. The campaign emphasizes the human side in a spirit of holiday magic.
In the video, we can see the family who had to put aside their big holiday plans and stayed home to enjoy the little things that were important in the holiday spirit.
And as always, SodaStream doesn’t fail to carry its environmental message: Snoop Dogg is joined by an animated sea turtle and calls on people to switch to reusable bottles – a small change that can change everything for the planet. One reusable SodaStream bottle can replace thousands of single-use plastic bottles.
The campaign conveys these important messages in the brand’s classic, light style, while relying on superstar Snoop Dogg to emphasize the little things in life, like baking Christmas cookies with the family. In another scene, all of Snoop Dogg’s family members can be seen, sitting at the table for the Christmas dinner, struggling to put their screens aside. The face of each of them, from children to the dog, has been replaced by that of the singer. Watch below:
“At SodaStream, we always encourage people to make positive changes. This year, we really did everything we could to create a campaign that spoke to everyone, a campaign about the important things in life, said Karin Schifter Maor, director of global marketing for SodaStream. Choosing SodaStream is a small change that will make a big difference in reducing single-use plastic waste, and Snoop Dogg has been the perfect partner to deliver that message in a fun way. “
“I love SodaStream products, so it was only natural for me to be associated with this company as part of their campaign. SodaStream has great products and is making a real difference in the world. I am delighted to help spread the love! Snoop Dogg said.
Renowned director Jake Szymanski directed the video perfectly respecting the tone and fun style of the company. Among Jake Szymanski’s achievements, we can cite the feature films Out of Control and The Package , several short films for the comedy site Funny or Die and the show SNL or, more recently, an action comedy inspired by Forrest Fenn for Studio 8.