Award-winning creative studio SixTwentySix has signed director Luke Orlando for commercial representation, adding a rising visual storyteller whose work moves fluidly across music videos, fashion films, branded content, and entertainment-driven advertising.
Orlando joins the company at a time when demand for culturally fluent filmmakers who can bring cinematic craft, performance, and visual world-building to brand work continues to grow. His credits span collaborations with artists including Charli XCX, Selena Gomez, Rebecca Black, Lauv, and Sudan Archives, as well as projects for Apple Music, Savage X Fenty, Dunkin’, Spotify, and Apple TV.
Most recently, for SixTwentySix, Orlando directed a new music-video-inspired campaign for Walmart, which debuted this week.
Known for creating cinematic worlds that feel both stylized and emotionally grounded, Orlando’s work blends meticulous visual craft with a strong understanding of performance, atmosphere and culture. Whether directing choreography-driven music videos, fashion-forward campaigns or intimate artist portraits, his approach is rooted in creating work that feels transportive, emotionally charged and difficult to ignore.
Born in Toronto and now based in Los Angeles, Orlando arrived at directing through a multidisciplinary path. Before stepping behind the camera as a director, he worked as a photojournalist, cinematographer, treatment designer, and creative collaborator.
His creative journey began with photography, music, cinema, and storytelling. While studying cultural studies at McGill University, Orlando worked as a photographer and immersed himself in visual culture before discovering the music video world through directors such as Hiro Murai. That discovery eventually led him to Los Angeles, where he studied music video production and worked alongside established filmmakers while developing his own voice.
As a cinematographer, Orlando became known for technically demanding work, including specialty projects shot on iPhone, POV filmmaking, and LED volume productions. During the pandemic, he directed a series of livestream concert productions that culminated in a collaboration with Charli XCX, helping launch the next phase of his directing career.
“I’ve been aware of and impressed by SixTwentySix’s work for years,” said Orlando. “When they reached out to work with me last year, it was an instant fit. From pitching support to production and post, I’ve never felt more supported or more empowered to focus entirely on the creative.”
He added, “I’m at a really exciting point in my career and wanted to partner with a company that felt like it was growing in the same way I am. I’m hungry to explore new avenues and elevate everything I do, and with SixTwentySix constantly evolving and entering new spaces, it felt like the right place to build what’s next.”
Orlando’s influences span fashion editorials, gaming, contemporary art, music and cinema. His work often features ambitious art builds, immersive stage design, strong cinematography and large-scale performance, while still holding onto a sense of human connection.
“The first thing you notice about Luke’s work is how beautiful it is. The second thing you notice is that it doesn’t look like anyone else’s,” said Austin Barbera, partner and executive producer at SixTwentySix. “In a creative landscape that’s increasingly crowded, originality matters. Luke has developed a visual language that feels his own, blending atmosphere, performance, design, and emotion entirely in a way that’s instantly recognizable. That’s incredibly difficult to do, and it’s why we believe he’s one of the most exciting filmmakers emerging today.”
Jake Krask, partner and managing director at SixTwentySix, said Orlando represents the kind of talent the studio is looking to build around.
“We’re not interested in building a roster of directors who fit neatly into existing categories,” Krask noted. “We’re interested in finding filmmakers who are helping redefine them. Luke moves effortlessly between music, fashion, entertainment, and commercial storytelling because he approaches all of them through the same lens: creating work that makes people stop, feel something, and remember it.”
For Orlando, the signing offers an opportunity to expand his work into new categories while continuing to refine the visual language that has shaped his career so far.
“When people watch my work, I want them to feel like they’ve been transported somewhere else,” Orlando said. “I want them to stop scrolling. I want them to ask how something was made or what they just experienced. Whether it’s a music video, a commercial, or a short film, I’m always trying to create something that feels intentional, surprising, and different.”
The signing comes as SixTwentySix continues expanding its roster of culturally driven filmmakers working at the intersection of entertainment, advertising, music, fashion, and design.
With Orlando, the studio adds a director whose background behind the camera gives him both technical fluency and a distinctive point of view — two qualities increasingly valuable as brands look for work that can live across screens, platforms, and cultural spaces.
Reel 360 News wishes Luke the best of luck at SixTwentySix.
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