Love is in the air this Valentine’s Day and Seagram’s 7 Crown is sliding into the DMs of its favorite companion, confidant, lover, and friend. Seagram’s 7 Crown, via agency Forsman & Bodenfors New York, is shooting its shot with 7UP by sending an innocent (yet thirsty) ‘late night’ DM to 7UP expressing its longing and love for the classic soda beverage.
Watch below. Hubba hubba!
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Cupid’s arrow has truly struck the whiskey brand this season, with Seagram’s 7 Crown fully opening up its heart to 7UP after years of silence. So much so that it created a special gift for 7UP, a heart-shaped box filled with Seagram’s 7 Crown that was received today.
Clearly, some love affairs never fade. In a world full of complicated cocktails, the 7&7 is an easy classic, combining the smooth taste of Seagram’s 7 Crown and 7UP; it’s the perfect choice for anyone who loves to have a casual mixed drink.
CLIENT: Seagram’s 7 Crown
- SVP, NORTH AMERICA WHISKEY AT DIAGEO: Sophie Kelly
- BRAND DIRECTOR, WHISKEY: Jason Sorley
- ASSOCIATE BRAND MANAGER: Victoria David
AGENCY: Forsman & Bodenfors New York
- CREATIVE: Rob Hirst-Hermans
- CREATIVE: Jose Maria Almeida Neves
- CREATIVE: Claudette Martin
- CREATIVE: Matt Creamer
- ACCOUNT SERVICES: Maureen Link
- ACCOUNT SERVICES: Corey Weilheimer
- PROJECT MANAGER: Kaylah Majeed
- STRATEGY: Steve Gorski
- INTEGRATED PRODUCTION: Kim Jose
- PRINT PRODUCTION: Deirdre McMurray
- CONTENT PRODUCTION: Liv Imperatore
- INTEGRATED PRODUCTION: Nina Randall
- BUSINESS AFFAIRS: Matt Friday
- PHOTOGRAPHY & EDITOR: Zach Stone
- STUDIO: Tom Sexton
SOURCE: Forsman & Bodenfors New York
