Buffalo Wild Wings is leaning hard into Halloween with a new garlic-loaded menu built around one simple idea: if vampires hate garlic, B-Dubs might be the safest place in town.
The chain has launched its Fright Feast Menu, a limited-time lineup centered on a new Black Garlic Glaze and supported by a digital spot starring Sarah Michelle Gellar, bringing a little Buffy-adjacent vampire-fighting credibility to the campaign.
At the center of the menu are Vampire Hunter Wings, tossed in Black Garlic Glaze and finished with a spicy garlic drizzle. The glaze also appears on Black Garlic Glaze Cheese Curds, while the drink side gets its own gothic treatment with the Vampirita, made with Lunazul Blanco Tequila, triple sec, black cherry, lime sour and fresh lime, finished with a black salt rim and bat trinket.
The campaign’s premise is just as direct. Garlic is the classic vampire deterrent, so Buffalo Wild Wings puts Gellar at the center of a spooky-season showdown, armed with the Fright Feast lineup. Watch below:
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“B-Dubs is the perfect spot to celebrate any occasion,” says Scott Nelson, CMO at Buffalo Wild Wings. “The Fright Feast brings all three to B-Dubs, giving fans a fun excuse to Hang Wild, dig
It is a natural fit for a brand looking to turn a seasonal menu into something more culturally recognizable. Rather than simply dressing up a food launch with pumpkins and cobwebs, Buffalo Wild Wings uses Gellar’s screen history to give the concept an immediate wink.
The Fright Feast Menu is available at participating Buffalo Wild Wings sports bars and Buffalo Wild Wings GO locations nationwide.
