Pet owners around the world can now heave a sigh of relief as Rover, the leading pet care platform, partners with independent creative agency Little Hands of Stone (LHoS) to launch a heartwarming brand campaign that strikes a chord with pet parents.
Aptly titled “To My Hooman,” this fully animated national campaign taps into the emotional bond between pets and their owners, providing peace of mind for pet parents while they entrust their furry companions to Rover’s sitters.
The campaign’s central premise aligns with a common concern among pet owners: who will care for their beloved companions while they’re away? According to Little Hands of Stone’s findings, a staggering 68% of pet owners recognize their pets’ unique needs, making specific pet care details paramount.
To address these anxieties and solidify Rover’s commitment to personalized pet care, “To My Hooman” delivers a creative narrative that resonates universally. Narrated by pets themselves, the campaign’s animated videos offer a glimpse into the whimsical, emotionally charged perspective of our furry friends. The message is simple yet powerful: “Hoomans, go do hooman things with peace of mind, for we’re in the caring paws of Rover’s sitters.”
The videos present a pet’s-eye view of their owners, capturing the endearing quirks of pets’ perceptions—where spelling is irrelevant, hooman legs stretch impossibly long, and slob-drool becomes a language of love.
The campaign showcases a series of 11 videos, ranging from a poignant :90 anthem spot to succinct :06 segments. The emotional resonance of the films is amplified by the enchanting sounds of a small children’s choir.
In the hero video, a loveable dog named “Rooster” orchestrates heartwarming gestures for his vacationing hooman, such as gifting a clump of fur in her cocktail. These seemingly simple signs become poignant messages of reassurance—thankfully facilitated by Rover. Watch below:
REELated:
“What we love about working with Rover is that they want nothing more than to move beyond cute pet platitudes to what being a loving pet parent is really like,” said Matt McCain, co-founder at Little Hands of Stone. “It’s sweet, sometimes gross, hilarious, sad, joyous and there’s lots of hair everywhere at all times.”
Rover’s collaboration with Little Hands of Stone has given birth to an endearing campaign that not only allays pet owners’ concerns but also pays tribute to the indomitable bond between pets and their “hoomans.” By embodying the pets’ world and reassuring owners through heartwarming gestures, “To My Hooman” cements Rover’s commitment to elevating pet care to a level that resonates beyond mere companionship.
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