With the back-to-school season fast approaching, the stress of this challenge is all too real for nearly three in five parents. In a bid to alleviate this concern and provide a convenient solution, DoorDash has joined forces with actress and parent Jessica Biel to introduce “Grab & Go Bento” – a range of bento-inspired lunches that parents can order right to their doorstep just in time for the school year.
The Back-to-School Lunch Dilemma: A Real Struggle
As summer comes to a close, parents find themselves grappling with the back-to-school rush, including the demanding task of preparing school lunches. The apprehension around this chore is palpable, as parents worry about the content, cost, and appeal of the meals they pack for their children. The stress often takes center stage, with nearly 60% of parents feeling overwhelmed by the thought of assembling school lunches.
Enter DoorDash and Biel, who have teamed up to offer a solution that eases the back-to-school transition and addresses the lunchtime conundrum. The collaboration introduces the “Grab & Go Bento” concept, presenting parents with a limited-time opportunity to order pre-packed lunches designed to ease the chaotic first weeks of school. Here’s how it works:
The “Grab & Go Bento” lunches offer a variety of delectable meals for five school days, with options carefully designed to cater to both kids and parents. From bagel sandwiches to tortilla scoops, these meals are curated to satisfy different tastes and preferences. The menu includes a diverse range of items:
- Monday: Plain bagel with cream cheese, carrot sticks with ranch dip, cheddar puffs, apple slices, and a stroopwafel.
- Tuesday: Sunflower seed butter and grape sandwich, organic cheddar bunnies, fruit mix bowl, carrot sticks, and organic fruit snacks.
- Wednesday: Baked tortilla scoops with salsa and guacamole, mozzarella cheese, apple slices, and a chocolate chip cookie.
- Thursday: Sunflower seed butter and strawberry sandwich, hummus with pretzels, carrot sticks, mozzarella cheese, and a chocolate chip energy bar.
- Friday: Genoa salami and white cheddar cheese, carrot sticks, organic fruit snacks, aged cheddar puffs, and apple slices.
For $25 (or $15 for DashPass members using the code BENTO10*), parents receive a lunch kit containing five ready-made lunches. These lunches encompass a week’s worth of nutritious and appealing options for both parents and kids, curated in collaboration with Biel.
This initiative offers a convenient solution to the age-old problem of school lunches, ensuring that children receive balanced meals while removing the stress from parents’ shoulders. Watch the spots below developed by DoorDash’s in-house agency Superette and directed by Chromista’s Gavin Bellour:
REELated:
A Worthy Cause and Convenient Process
Not only does this initiative serve to simplify parents’ lives, but it also contributes to a greater cause. For every purchase, DoorDash will donate five meals to the All Peoples Community Center, furthering their commitment to supporting children’s development at all stages.
To place an order, individuals can visit DoorDash’s dedicated “Grab & Go Bento” shop. These meals are available for nationwide shipping for a limited time.
In addition to these meals, customers will receive five chocolate KinderSprout organic plant-based protein nutrition shakes.
Orders placed between August 1 – 9 will receive lunches for the week of August 14, while orders placed between August 11 – 16 will enjoy lunches for the week of August 21.
