I feel like Doc Brown just threw me into his DeLorean and took me back in time. My time.
DDB Chicago, never afraid to go old school in their music choices, have taken us on an 80’s trip for Capital One’s brand new integrated campaign which asks audiences to “Go Out. Cash In.” The three new spots were created in order to support the McLean, Virginia-based company’s revamped Savor Card. The card now offers customers 4% cash back on dining and entertainment. Not at a bad deal at all.
Directed by MJZ’s duo Hoffman/Metoyer the spots feature real families, real couples, real groups of friends, doing exactly what the card rewards: having fun and making memories. And gosh, we could all use some good memories these days. The campaign effortlessly positions the Savor card as an incredibly seamless and incredibly rewarding part of the experiences they seek out.
But more importantly, the campaign uses the work of Prince, Michael Jackson and Whitney Houston as tracks to tap into the emotion of going beyond the act of just paying and elevating it to the act of enjoying a night out with those you love.
Helped by Prince’s “Let’s Go Crazy,” the first spot titled, “The Kids are Alright,” (Why they didn’t go for the Who I’ll never know) perfectly captures those imperfect moments we’ve all had, punctuated by Savor, and what it adds to the experience. Watch below:
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Using Michael’s “Don’t Stop til You Get Enough,” the creative again shows authentic groups of people exchanging the looks, laughs and knowing nods that only true friends and family can – all while using the Savor card to be rewarded.
And finally there is Whitney Houston (gosh I miss her) with “I Wanna Dance With Somebody” showcasing real friends and families enjoying the night.
According to an agency spokeswoman, this is Capital One’s most integrated campaign to date and I have to say the spots are packed with energy and simply put, fun. Real fun. New print, digital, social media and radio will also run alongside video. The campaign debuted last night during the 2018 Emmy Awards broadcast.
Source: DDB Chicago
Contact Colin Costello at colin@reelchicago.com or follow him on Twitter @colincostello10.
