For National Cheeseburger Day, which was September 18, Tampa-based Checkers & Rally’s introduced an idea so big, it couldn’t fit into our 945 x 681 window.
The brand asked fans to say what they’re willing to do to get a free year of Checker/Rallyburger with cheese.
Atlanta-based Fitzco created a fun social media campaign to support #CheeseBarter, which ran for 24 hours on Twitter, Facebook and Instagram. Entrants got to post their craziest ideas with #CheeseBarter and #contest, and the most creative entry was chosen and announced the following week.
It’s #NationalCheeseburgerDay, so tell us how far you’d go for free cheeseburgers! Describe what you’d do using #CheeseBarter #contest, and you could win a year of free ones! https://t.co/mOX1tsQQMU pic.twitter.com/GyBWU0pUWq
— Checkers & Rally's (@CheckersRallys) September 18, 2018
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“Lots of brands have cheeseburgers, but Checkers & Rally’s has the best in the game, and we want to reward our Fast Foodie’s passion for our cheeseburgers with a year-long supply in honor of National Cheeseburger Day,” Doug Circle, Social Media Manager at Checkers explained.
Checkers & Rally’s Restaurants, Inc. began as two separate but similar restaurant concepts — Checkers and Rally’s. In 1999 the brands were merged into a single system. Today the brand generates $800 million in annual system-wide sales, with notable strength in the Southeast, Mid-Atlantic and Midwest.
Client – Checkers & Rally’s
Chief Creative Officer: Noel Cottrell
SVP, Group Creative Director: Wes Whitener
Sr. Copywriter: Rado Quick
Sr. Art Director: Seth McWhorter
Jr. Copywriter: Juliana Hardesty
Jr. Art Director: Andrey Ter-Grigorian
Social Director: Katy Tenerovich
Chief Strategy Officer: David Matathia
Strategy Director: Greg Shumchenia
VP, Group Connections Strategy Director: Marnie Tyler
SVP, Group Account Director: Jeff Quick
Account Director: Emily Enderson
Account Supervisor: Carter Johnson
Account Manager: Chandler Melton
Account Manager: Lauren Edwards
Sr. Project Manager: Allison Ponce
Source: Atlanta Egotist