Checkers & Rally’s asks, “What would you do for a burger?”


For National Cheeseburger Day, which was September 18, Tampa-based Checkers & Rally’s introduced an idea so big, it couldn’t fit into our 945 x 681 window.

The brand asked fans to say what they’re willing to do to get a free year of Checker/Rallyburger with cheese.


Atlanta-based Fitzco created a fun social media campaign to support #CheeseBarter, which ran for 24 hours on Twitter, Facebook and Instagram. Entrants got to post their craziest ideas with #CheeseBarter and #contest, and the most creative entry was chosen and announced the following week.

ALSO READ: Fitzco goes nose to nose for Red Nose Day

“Lots of brands have cheeseburgers, but Checkers & Rally’s has the best in the game, and we want to reward our Fast Foodie’s passion for our cheeseburgers with a year-long supply in honor of National Cheeseburger Day,” Doug Circle, Social Media Manager at Checkers explained.

Checkers & Rally’s Restaurants, Inc. began as two separate but similar restaurant concepts — Checkers and Rally’s. In 1999 the brands were merged into a single system. Today the brand generates $800 million in annual system-wide sales, with notable strength in the Southeast, Mid-Atlantic and Midwest.

Client – Checkers & Rally’s

Agency: Fitzco
   Chief Creative Officer: Noel Cottrell
   SVP, Group Creative Director: Wes Whitener
   Sr. Copywriter: Rado Quick
   Sr. Art Director: Seth McWhorter
   Jr. Copywriter: Juliana Hardesty
   Jr. Art Director: Andrey Ter-Grigorian
   Social Director: Katy Tenerovich
   Chief Strategy Officer: David Matathia
   Strategy Director: Greg Shumchenia
   VP, Group Connections Strategy Director: Marnie Tyler
   SVP, Group Account Director: Jeff Quick
   Account Director: Emily Enderson
   Account Supervisor: Carter Johnson
   Account Manager: Chandler Melton
   Account Manager: Lauren Edwards
   Sr. Project Manager: Allison Ponce

Source: Atlanta Egotist