Red Nose Day, dedicated to ending child poverty one nose at a time, was created by Oscar-nominated and Emmy Award-winning writer-director Richard Curtis, (Love Actually, Four Weddings and a Funeral, Notting Hill) in 1988 and has raised more than $1 billion globally since its launch. It was launched in the US in 2015. The campaign raised over $100 million in its first three years, positively impacting over 8.3 million children in all 50 states, Puerto Rico and some of the poorest communities in Latin America, Africa and Asia.
Fitzco’s “Nose to Nose” campaign is the latest tool to help Red Nose Day achieve its awareness and fundraising goals. It’s the simple act of two people touching Red Noses in a fun, light way, to create shareable social content and raise money for children in need.
“Nose to Nose” encourages supporters to buy two Red Noses from Walgreens — the exclusive retailer of the campaign’s now iconic symbol — find a friend and make a video or selfie of themselves touching Red Noses. When sharing the images on social media, they let everyone know they made a donation at RedNoseDay.org, and then challenge two more friends to go Nose to Nose.
So far a number of celebrities have gone Nose to Nose: Bill and Melinda Gates; Chris Hardwick and Lydia Hearst; Jack Black and Sarah Silverman; Kelly Clarkson and Sean Hayes; Amanda Seyfried and Lily James; Gregg Sulkin and Maggi Thorne; American Ninja Warrior hosts Matt Iseman and Akbar Gbajabiamila; the M&M’S characters; WWE superstars and more. Here, Jack Black and Sarah Silverman go nose to nose.
In an Instagram Post, we see The Simpsons nosed up:
“We know how successful a fun shareable fundraising campaign can be,” said Noel Cottrell CCO, of Fitzco. “We’re really hoping that this simple device of two people touching Red Noses, paired with the nudge of celebrity, could see awareness increase for this important initiative.”
“We are thrilled and thankful for Fitzco working with us pro-bono to use their creative firepower in our mission to end child poverty,” said Mary Corigliano, SVP Brand Marketing and Digital at Comic Relief USA, the non-profit behind the Red Nose Day campaign. “The simple act of going Nose to Nose has been a powerful branding and awareness tool. It is a fun way to raise money and awareness for Red Nose Day this year and hopefully into the future.”