TGI Fridays new menu invites guests to forget resolutions

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TGI Fridays has unveiled tasty new TV and digital ads with the theme “TGIF*IT to making resolutions.”

The spots are designed to support the numerous New Year’s resolutions made by well-intentioned Americans but quickly forgotten. According to statistics, more than 90% of people give up on their promises by mid-month.

“The new ads are exciting, as the Dallas-based restaurant has a long history of celebrating liberation and unrestricted enjoyment,” said Cindy Syracuse, TGI Fridays VP of Marketing.

She added, “All resolution plans have cheat days. At Fridays, cheat days can last as long as you want – no judgment. TGIF*IT however it works for you.” Watch the :15-second online video below:

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Tied to the new ads is TGI Fridays latest 2+2+2 Starting at $20 menu featuring two appetizers, two entrées, and two desserts. In addition, TGI Fridays is offering three resolution-breaking handcrafted cocktails.

Ready to have caffeine again? The Electric Unicorn is for you, made with Red Bull™ – it can also be crafted non-alcoholic. Can’t live without your sugar fix? Strawberry Shortcake is full of sweet goodness. A complete list of

Not interested in #DryJanuary? Try the new The Bordeaux Cherry Manhattan.

Source: TGI Fridays

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