Ram Truck, through its #WorkFORHome social media campaign, shows that who we work for is as important as what we work for, and while we may have different roles, we all have the same goal. The campaign’s social content honors all the courageous workers essential in keeping our country safe and healthy during the coronavirus COVID-19 pandemic, including first responders, health care workers, farmers, and utility and delivery workers.
The “A” in the Ram logo will become a symbol of a house as part of the month-long campaign. The social content includes “Pick Me Ups,” where followers can nominate their friends and families as unsung heroes and the brand will create a library of user-generated content (UGC) to support those who are supporting us.
“We want to send messages of hope, solidarity and optimism to everyone who is doing their part to combat the spread of the virus, for the people staying at home and to those working on the frontlines,” said Olivier Francois, Chief Marketing Officer, FCA. “Our goal as an automotive company is to encourage all Americans whose current conditions allow them to stay off the road to now do so, so that we can get back on it that much sooner.”
Ram Truck will also showcase livestreams of artists performing from their homes as a means to entertain those abiding by stay at home orders. The first “Ram Jam” session featured ACM “Best New Artist” Tenille Townes and was held on Thursday, April 9, streaming live on Tenille’s Facebook page and simulcast on Ram’s Facebook page.
In March, FCA announced that the company is in the process of converting its first plant to produce 1 million face masks per month for donation to first responders and health care workers. More recently, the company expanded its support of coronavirus-relief efforts, focusing on two principal areas: providing 1 million meals to school children across North America and support for a range of technical, logistical and manufacturing programs, such as face mask production.
Highdive Chicago is Ram Truck’s AOR.