Boutique start-up Highdive, launched last year by former DDB creatives Mark Gross and Chad Broude, announced its first new project-based assignments.
The shop is set to promote Barilla’s new Ready Pasta and Marriott Signature’s new EMC2 hotel in DTC as well as unspecified “initiatives” for home loan brand Guaranteed Rate.
1+ Chicago-based agencies fared very well in this year’s Super Bowl. There was Highdive with our favorite spot in the Big Game – Jeep and the number five spot on USA Today’s Ad Meter for Rocket Mortgage with Jason Mamoa. If we had completed out Top Five List as a Top Ten, this Porsche spot … Continue reading “BTS of Cramer-Krasselt’s Porsche Super Bowl spot”
2+ And just like that, another Super Bowl is over. Congratulations to former Philadelphia Eagles coach Andy Reid for finally hoisting his well-deserved Vince Lombardi Trophy after leading the Kansas City Chiefs to a 31 – 20 victory over the San Francisco 49ers. And in between each exciting down and J.Lo showing off what 50-year-old … Continue reading “Our top five Super Bowl spots for 2020”
5+ Let us get this straight. We have a Jeep, which is a vehicle we love. We have Bill Murray as Phil Connors from one of our all-time favorite comedies, Groundhog Day?!!!!!! And there’s a flippin’ groundhog?! Call this our number one spot now. For Super Bowl, Jeep debuted a 60-second spot this morning starring Murray reprising … Continue reading “It’s ‘Groundhog Day’ for Jeep, Bill Murray and Super Bowl”
1+ I did not know Hawkeye could sing. Avengers: Endgame, Mission Impossible and Bourne star, Jeremy Renner, is now not only featured on screen in a new Jeep brand television campaign that but in the audio as well as all three spots use the actor’s music tracks. Thanks to Chicago boutique agency HighDive, I now … Continue reading “‘Avenger’ Renner trades in arrow for mic in Jeep spots”
1+ Jeep has something to say about being a legend. “Legends aren’t born. They’re made.” It feels like that line wants to end with b*tches, but alas it doesn’t. The new 360-degree campaign, which reaffirms the automaker’s legendary SUV status comes to us from Chicago’s boutique agency HighDive. The first two spots deliver a resounding … Continue reading “Legends are made, not born in new Jeep campaign”
3+ This year, instead of advertising on CBS for the Super Bowl, FCA US rolled out seven (Yes, seven) online videos this week as part of its “Big Game Blitz” strategy. The final two videos – the Ram brand’s “Roll Rams Roll” and “4th Quarter Fight” – launched today, Friday. FCA debuted the seven videos … Continue reading “FCA blitzes big game spots for digital and social”
The Radio Mercury Awards, hosted by the New York-based Radio Advertising Bureau and now seeking entries, has named Chicago adman Mark Gross, partner / CD in Highdive Advertising as its 2017 Chief Judge.
NEW BOUTIQUE AGENCY HIGHDIVE is being launched by DDB Chicago award-winning creatives Mark Gross and Chad Broude, who leave the agency Wednesday. At Highdive they will focus for now on project-based assignments for online services.