Queen Latifah, Cardi B, Kelis, and others are uniting to combat the absurdity of milk shaming in a PSA campaign supported by MilkPEP. The campaign, developed by GALE, sheds light on the growing phenomenon of milk shaming, where individuals are made to feel embarrassed for enjoying traditional dairy milk.
The initiative introduces Ok2Milk.org, a comedic public service announcement and spoof support organization for milk drinkers of all ages. Whether someone has faced ridicule for their dairy choice on a date or received criticism in online comments for their love of cow milk, Ok2Milk.org serves as a resource hub offering support and entertainment through a like-minded community.
The campaign includes a functioning hotline (1-888-OK2-Milk) for immediate assistance and an e-commerce-enabled website (OK2Milk.org) featuring Ok2Milk merchandise and guidance with a humorous twist. Watch below:
Grammy, Emmy, and Oscar-nominated artist Queen Latifah, a supporter of milk, has created a comedic announcement to bring attention to the issue of milk shaming. The campaign will be amplified through a digital and influencer strategy, featuring celebrities like Cardi B and singer Kelis.
Latifah, a vocal advocate for milk, states, “If you are a milk shamer, shame on you – I bet you still enjoy cheese on your pizza. And if you have experienced milk shaming, there is a community for you. Whether you can give just 1%, 2%, or your whole self, the movement needs you to come out of the carton. Together, we can make milk shaming a thing of the past.” Watch below:
92% of American households consume dairy milk, yet milk shaming is happening nationwide,” says MilkPEP CEO Yin Woon Rani. “This initiative aims to highlight just how ridiculous reactions to drinking the classic OG dairy milk have become while encouraging the public that it’s okay to say yes to dairy!
“After launching our fake alt-milk brand, Wood Milk, with Aubrey Plaza we witnessed the phenomenon of milk shaming up close and personal and recognized a creative opportunity,” said GALE Chief Brand and Experience Officer Winston Binch. “While dairy milk isn’t for everyone, shaming people for drinking it is comically absurd. We partnered with Saturday Night Live alums Hannah Levy and Neil Casey to highlight the ridiculousness of it all leading to the creation of OK2Milk.”
All proceeds from OK2Milk merchandise, up to $10,000, will be dedicated to Stomp Out Bullying, an organization focused on preventing cyberbullying while educating against homophobia, LGBTQ+ discrimination, racism, and hatred.