As the biggest snacking day of the year approaches, Super Bowl LV, Pringles is ready for take-off and releasing its fourth consecutive Big Game spot.
After last year’s ad, created by Grey Group, featuring the animated duo Rick and Morty, the Pringles 2021 spot further propels viewers into the world of Flavor Stacking, which encourages fans to unlock new flavor combinations by stacking different crisps on top of each other. After tuning in, fans will have a better understanding of the unexpected and hilarious consequences that can ensue when they get too distracted by endless flavor exploration.
Viewers were given a sneak peek of the upcoming spot last week on Pringles’ social channels:
The spot, titled “Space Return,” opens with a pair of astronauts who have made a successful water landing and are looking confused when there isn’t a rescue boat to greet them. The spot then cuts to mission control – a team known for genius – so enthralled and consumed by Pringles Flavor Stacking that they forget about their responsibilities.
The stacking-fueled hilarity continues when a fishing boat passes by the spacecraft but is also too busy stacking to notice the stranded heroes. Pringles Flavor Stacking presents a galaxy of endless combinations that can be quite… distracting. Watch below:
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“Coming off a huge year for Pringles, with a new look for the brand and the introduction of our new Scorchin’ line, it’s great to bring a taste of Pringles’ fun and unnecessary genius to the Big Game again,” said Gareth Maguire, senior director of marketing for Pringles. “With literally thousands of different Flavor Stacks to experiment with, you can easily get distracted from other responsibilities.”
The :30 spot will air at the end of the first quarter of the game. The ad also features the recently unveiled new Pringles can design and will be supported by a fully integrated marketing campaign including PR, digital and social media.
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Super Bowl LV (the 55th Super Bowl) will be played on Sunday, Feb. 7, 2021 on CBS. Kickoff is set for 6:30 PM EST, 5:30 PM CST and 3:30 PM PST.
SOURCE: Grey, New York
