Pornhub urges retiring household items as sex toys

(Household items only want to be used for household jobs in new Pornhub creative)

Our jaws are on the floor. And we had better close our mouths quickly. Pornhub today announced the launch of “Not My Job,” a campaign created with Paris agency BETC to promote a new and fully redesigned line of Pornhub Toys built for stroking, stimulating, inserting, and vibrating, all created to enhance solo fun or partnered play.

Hilarious in concept and execution, “Not My Job” sees a variety of phallic and vulvic household objects contesting their roles as makeshift sex toys to the tune of The Blood Hound Gang’s classic hit The Bad Touch.

The music video, which coincides with the 20th anniversary of the original track and was directed by Iconoclast’s rising star and Instagram influencer Alice Moitié, features cucumbers, vacuum cleaners, electric toothbrushes, and yes, even car tail pipes rapping their woes and advocating for the use of Pornhub sex toys instead.  

All of the objects found in the video and accompanying digital promo activation are taken from real stories found online. As an added element to the campaign, fans can try to guess one of 250 “household objects you shouldn’t use for sex” on the campaign site, for a chance to win a unique discount code for up to 30% off a Pornhub Toys purchase. Watch the 2:12 minute video below:


ALSO READ: King Arthur gives props to bakers in new campaign


“We actually did an incredible amount of research for this project,” said Creative Director David Martin Angelus. “We scanned hundreds of articles and forums online to find the wildest objects that had been used as sex toys. It’s amazing what people will have sex with when there isn’t a sex toy handy, especially in the current climate of shelter in place.”

The film’s director, Alice Moitié, won the 2019 Young Director Award in France and was listed by Elle magazine as one of the 50 young people shaking up creativity in the country. Her photographic work has seen her capture iconic popstars like Miley Cyrus and A$AP Rocky. 

As a future female leader of the French film scene, Moitié doesn’t shy away from sex-positive work. Of the project, Moitié said, “As soon as I heard the idea, and that the client was Pornhub, I was in!”

“In redesigning and expanding our Pornhub Toys collection, we wanted to ensure our 130 million daily visitors have all the right tools – whether they’re enjoying their favorite Pornhub content on their own or exploring their fantasies and desires with others. It’s time to give household items a break once and for all,” noted Corey Price, VP, Pornhub.

The new toys are designed for premium performance with powerful yet quiet motors and a modern, sleek finish. All Pornhub toys are USB rechargeable and waterproof, and come in discreetly-branded black and gold boxes. Body-safe, smooth black silicone and gold metallics mean these toys look as good as they feel.


Subscribe: Sign up for our FREE e-lert here.  Stay on top of the latest advertising, film, TV, entertainment and production news!


To ahem, purchase items from the new line, please click here.

Wow.

SOURCE: Pornhub

COMMENTS

Leave a Reply

Your email address will not be published.