As the coronavirus COVID-19 pandemic overtakes the world and social distancing has become the norm, brands and their agencies are quickly responding with new messaging. Coca-Cola separated their letters on a billboad in Times Square and now Popeyes, via The Gut Agency, is giving its Netflix username and password to fans who need to chill.
As a brand rooted in southern heritage, Popeyes treats everyone like family. So, what do families do? They share streaming service passwords, of course. So, since everyone is stuck at home and in need of some entertainment, Popeyes wants to lend a helping hand to its fans.
The southern brand is encouraging people to ‘Fried Chicken and Chill’ by sharing a username and password with fried chicken fans who post photos of themselves enjoying Popeyes and tagging #ThatPasswordFromPopeyes.
Here are some of the tweets from hopeful followers:
Sadly, not all could participate, but not for lack of trying.
AGENCY: The Gut Agency