Popeyes wants you to eat fried chicken and chill w/Netflix

As the coronavirus COVID-19 pandemic overtakes the world and social distancing has become the norm, brands and their agencies are quickly responding with new messaging. Coca-Cola separated their letters on a billboad in Times Square and now Popeyes, via The Gut Agency, is giving its Netflix username and password to fans who need to chill.

As a brand rooted in southern heritage, Popeyes treats everyone like family. So, what do families do? They share streaming service passwords, of course. So, since everyone is stuck at home and in need of some entertainment, Popeyes wants to lend a helping hand to its fans.

The southern brand is encouraging people to ‘Fried Chicken and Chill’ by sharing a username and password with fried chicken fans who post photos of themselves enjoying Popeyes and tagging #ThatPasswordFromPopeyes.

#SelfQuarantined at home and slowly losing your mind? We got you Popeyes Fam. With a streaming service password. Limitations apply. #ThatPasswordFromPopeyes pic.twitter.com/Gbce7rLffm

— Popeyes Chicken (@PopeyesChicken) March 22, 2020

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Here are some of the tweets from hopeful followers:

#ThatPasswordFromPopeyes
The legendary chicken sandwich… pic.twitter.com/LXm6yM3lQc

— Maryn Henriksen (@maryn_henriksen) March 24, 2020

#ThatPasswordFromPopeyes does this count ?? currently at work pic.twitter.com/18xJkprKbj

— stephanie (@stephaniebush__) March 22, 2020

My friend & me eating at Popeyes … #ThatPasswordFromPopeyes pic.twitter.com/J3Hs1B8bln

— Jake Alwis (@AlwisJake) March 23, 2020

Sadly, not all could participate, but not for lack of trying.

#ThatPasswordFromPopeyes I dont have a popeyes in my town. I have to drive about an hour to get to one. pic.twitter.com/tUSkf4Ppbk

— SaltyFishSaint (@SaltyFishSaint) March 22, 2020

CREDITS:

CLIENT: Popeyes

AGENCY: The Gut Agency

SOURCE: Twitter