Pluto TV is marking its 10th-anniversary milestone with a groundbreaking Super Bowl commercial, emblematic of the platform’s dedication to fandoms and its core ethos of free and accessible entertainment. As part of the celebratory kickoff, Pluto TV will orchestrate a dynamic presence in Las Vegas, accentuating its revamped aesthetic and unveiling its brand-new look.
Scheduled to debut during Super Bowl LVIII on February 11th, Pluto TV’s commercial, directed by the acclaimed Stacy Wall of Imperial Woodpecker Productions, embodies the creative vision of LA-based agency HAYMAKER.
Set in the whimsical realm of Pluto TV Country, the ad transports audiences to a realm where couch potatoes thrive amidst a bounty of premium content, embodying the platform’s ethos of abundance, accessibility, and simplicity.
Each couch potato serves as a testament to the diverse array of fandoms Pluto TV cultivates, with viewers indulging in a spectrum of programming, from thrilling dramas to captivating documentaries and everything in between. Recognizable IPs like The Walking Dead, Star Trek: The Next Generation, and SpongeBob SquarePants, among others, add to the eclectic tapestry of entertainment. Watch below:
The creative, a tribute to the cherished American tradition of TV-watching, celebrates the symbiotic relationship between viewers and content, underscoring Pluto TV’s commitment to crafting an immersive streaming experience tailored to individual preferences.
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Valerie Kaplan, Global SVP, Head of Consumer Marketing at Pluto TV, remarked, “Super Bowl LVIII offers an ideal opportunity to connect with viewers seeking that easy and comforting essence of television, a return to TV the way it should be.” She expressed enthusiasm for sharing the brand’s story with a national audience, leveraging Pluto TV’s distinct voice and irreverent humor.
Following the Super Bowl premiere, Pluto TV’s marketing campaign will extend across various platforms, including linear, CTV, radio, streaming audio, out-of-home, digital display, and social media, ensuring widespread visibility.
“We are thrilled for Pluto TV’s Super Bowl close-up with a memorable, relatable and entertaining metaphor that leverages Pluto TV’s premium programming in an unexpected way,” added Terry Minogue, EVP Creative Marketing, Paramount Streaming. “The Super Bowl is the biggest day of the year in advertising and we seized the opportunity by generating creative that is brand forward and easily accessible, just like Pluto TV.”
In tandem with its Super Bowl debut, Pluto TV will engage audiences on the ground through strategic sponsorships of high-profile events like Guy Fieri’s Flavortown Tailgate and Gronk Beach, further underscoring its dedication to delivering free and easy entertainment.
The unveiling of Pluto TV’s refreshed branding, featuring an updated logo, motion graphics, and color scheme, heralds a new era of enhanced visibility and engagement, reflecting the platform’s evolution and growth.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, Nevada on Sunday, February 11, 2024. It will be broadcast on CBS and streamed on Paramount+ and Nickelodeon. Usher will perform at halftime.
For all of Reel 360 News’ Super Bowl coverage, click here.
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