Bud Light has unveiled a new spot featuring Super Bowl Champions Peyton Manning and Emmitt Smith. The ad showcases the excitement of throwing and receiving a game-winning pass, coinciding with the brand’s largest Big Game ticket giveaway.
Fans can enter to win playoff and Super Bowl tickets by scanning Bud Light QR codes, showcasing Bud Light love on social media, and participating in weekly opportunities.
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The new creative, created by Anomaly, is set to “It’s So Easy” by Margo & Mac, and features Peyton Manning at a crowded bar ordering Bud Lights for everyone. Manning then demonstrates quarterback-style throws, distributing Bud Light cans to fans without a drop spilled. Emmitt Smith joins in, and the crowd erupts with excitement. Watch below:
REELated:
“Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission to host their largest ever NFL postseason ticket giveaway,” said Manning.
“Having won three Super Bowls, I know that the Super Bowl is one of the most incredible experiences for both fans and players. Giving fans the chance to attend a game this postseason is why I am so excited to partner with Bud Light throughout the NFL Playoffs. Together, we are making it easy for fans to enjoy an ice cold beer and football at its greatest this season,” added Smith.
Todd Allen, Vice President of Marketing for Bud Light, emphasized the brand’s commitment to bringing more fans to the stands with the biggest Super Bowl ticket giveaway. “With Super Bowl tickets in extremely high demand, we are proud to be the sponsor bringing the most fans to the stands with Bud Light’s biggest Super Bowl ticket giveaway ever. Peyton Manning and Emmitt Smith are two players who know exactly how much energy fans can bring to a game; working with them was an incredible experience and we’re thrilled to continue our relationship with Peyton for years to come.”
The ad is set to run in a :30 and :15 second format throughout the 2023 NFL Playoff season, leading up to Super Bowl LVIII, and comes as part of the brand’s larger “Easy to Drink, Easy to Enjoy” platform established during Super Bowl LVII.
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